Carly Brand Pack
================

Thanks for using the Carly marks. A few ground rules so Carly looks like Carly
everywhere it shows up.

Carly and Carly AI
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We go by both. "Carly" is what you call it in conversation; "Carly AI" is the
full name we use where it helps to be explicit about the category. Either is
correct. Use whichever reads better in context. (Formerly CalBot.)

Files in this pack
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Logo mark (the "CC" circle)
  carly-mark-color.svg / -512.png / -1024.png   Default. Blue circle, white mark.
  carly-mark-ink.svg   / -512.png / -1024.png   One-color black, for light or print.
  carly-mark-reversed.svg / -512.png / -1024.png For dark and photographic backgrounds.

Wordmark and lockups (Space Grotesk Light)
  carly-wordmark-ink.svg / carly-wordmark-white.svg   "Carly".
  carly-lockup-horizontal.svg                         Mark + "Carly", side by side.
  carly-lockup-stacked.svg                            Mark above "Carly".
  carly-ai-wordmark-ink.svg / carly-ai-wordmark-white.svg   "Carly AI".
  carly-ai-lockup-horizontal.svg                            Mark + "Carly AI".

Colors
  Carly Blue   #2563EB     Primary. Logo, links, primary buttons.
  Ink          #0A0A0A     Headlines and the one-color mark.
  Slate        #111827     Secondary text and dark surfaces.
  Body         #444444     Body copy.
  Muted        #9CA3AF     Captions, sub-labels, metadata.
  Sky          #60A5FA     Accents and footer links.
  Border       #ECECEC     Cards and dividers.
  Mist         #FAFAFA     Page backgrounds.
  Paper        #FFFFFF     Cards and surfaces.

Type
  Space Grotesk   Headlines, UI, and the wordmark (the wordmark is the Light weight).
  Inter           Body copy.
  Both load from Google Fonts.

Do
  Keep clear space around the mark equal to at least half its height.
  Use the color mark on light backgrounds, the reversed mark on dark or busy ones.
  Write "Carly" (or "Carly AI") capitalized in prose.

Don't
  Recolor the mark outside the versions in this pack.
  Stretch, rotate, outline, or add shadows and effects.
  Redraw the mark, re-letter the wordmark, or lock it up with another logo.
  Use the Carly name or marks in a way that implies a partnership or endorsement
  that doesn't exist.

Domains we own
  usecarly.com   carlyassistant.com   calbotservice.com

Questions or need something that isn't here: info@calbotservice.com
Carly / Carly AI (formerly CalBot). https://usecarly.com
