How to Build an AI Competitor Intelligence Agent
An AI agent that monitors your competitors and delivers structured reports — product launches, pricing changes, hiring signals, press — so you never have to check their websites yourself.
How it works
Create the agent at dashboard.carlyassistant.com. Connect Semrush or Ahrefs for SEO tracking, Google Sheets for logging, Slack or email for alerts. Give it your competitor list and the signals you care about. Full walkthrough: How to Create a Custom AI Email Agent.
What it connects to
SEO & Research: Semrush, Ahrefs, Google Search Console, Google Analytics
Logging: Google Sheets, Microsoft Excel, Airtable, Notion, Google Docs, Confluence
Delivery: Slack, Microsoft Teams, Discord, Gmail, Outlook
Storage: Google Drive, Dropbox, Box, SharePoint
How teams use it
- Product tracks feature launches — agent monitors competitor changelogs and flags capabilities that overlap with your roadmap
- Sales keeps battlecards current — agent maintains a live comparison doc in Google Docs with latest pricing, features, and positioning
- Leadership gets monthly briefings — agent compiles hiring trends, funding news, SEO shifts, and pricing changes every first Monday
Build yours at dashboard.carlyassistant.com, or email carly@usecarly.com and describe what you need.
Related: What Are AI Agents · How to Create a Custom AI Email Agent · How to Build AI Employees
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