How to Build an AI Social Media Manager (Step-by-Step)
An AI social media agent turns one piece of content into platform-specific posts, schedules them, and reports back on performance — all through email. No switching between apps, no copy-pasting, no logging into five dashboards.
The agent also sends weekly performance digests:
When a post takes off, the agent flags it in Slack:
How it works
Create a social media agent at dashboard.carlyassistant.com (or email carly@usecarly.com and describe what you need). Connect your social accounts, design tools, and analytics — LinkedIn, Instagram, and Google Sheets cover most content workflows. The agent handles drafting, scheduling, and reporting immediately, and learns your brand voice and posting preferences over time. Full setup walkthrough: How to Create a Custom AI Email Agent.
What an AI social media agent connects to
Your social media agent reads and posts across every platform your brand uses.
Social Media: LinkedIn, Instagram, Facebook, YouTube, Reddit, Twitch, Typefully, X/Twitter
Design: Canva, Pexels, Adobe, Figma
Analytics: Google Sheets, Microsoft Excel, Airtable, Google Analytics, PostHog, Mixpanel, Amplitude
Messaging: Slack, Discord, Microsoft Teams, WhatsApp, Telegram
Content: Google Docs, Notion, Confluence, Contentful
See the full list of integrations.
How teams use a social media agent
- Post new menu items — send a photo and a one-line description, and the agent drafts platform-specific posts for Instagram, X, and Facebook with the right tone and format for each, then schedules them at optimal times
- Get a weekly performance report — agent pulls engagement data across all channels, identifies top-performing content, and recommends what to post more of
- Repurpose customer reviews into social content — agent pulls standout Yelp and Google reviews, turns them into quote graphics for Instagram and testimonial posts for Facebook, and queues them up
Build your social media agent in under 10 minutes at dashboard.carlyassistant.com, or email carly@usecarly.com and describe the agent you need.
Related: How to Create a Custom AI Email Agent | How to Build an AI CRM Agent | Best AI Workflow Automation Tools
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