Pricing
Personal
- Zapier-style workflows — no AI step needed, free to run
- Custom agents — each with its own name, email, integrations, permissions, and files
- Thousands of app integrations — Slack, Gmail, Outlook, Drive, Salesforce, HubSpot, and more
- Generous credit allowance for LLM tasks
- Custom skills — teach it your policies, templates, and SOPs
- Scheduled tasks — recurring or one-off, run automatically
- Persistent memory — remembers contacts, preferences, and past interactions
- Unlimited emails and calendars — Google and Microsoft
- Dedicated human support
- Full-service executive assistant — outreach, research, follow-ups, scheduling
- Email — send, CC, or forward to delegate
- SMS — text your agent
- Slack — @mention or DM
- Chat — from the dashboard
- AI-native CRM
- To-do management across all channels
- Daily and weekly briefings
- Web search
- Delegate outreach — Carly reaches out and coordinates
- Contact groups for batch outreach
- Group scheduling, booking links, and availability polls — handles messy multi-person threads
- Smart event creation — titles, locations, video links, attendees, time zones
- Custom preferences — working hours, buffers, meeting rules
- Trusted contacts — let specific people book you directly
- Upload schedules from PDFs, screenshots, or emails
- 80+ languages
- 24/7 responses within two minutes
- All future updates included
Organization
- Everything in Personal
- Shared agents — build an agent once, the whole team can use it
- Shared skills and knowledge — your policies, templates, and SOPs available to every seat
- Team management and admin controls
- Business SMS and calling
- AI receptionist
- Automatic CRM updates
- Team project and task management
- Pooled credit allowance — one shared bucket
- Per-member usage visibility
- Centralized billing
- Group scheduling across your team — and with the clients and guests outside it
Enterprise
- Everything in Organization
- Your own email domain — your agents work from addresses on your company domain
- Custom branding
- Anything not listed here
- Advanced security and compliance
Free
- MCP access — use Carly from Claude, ChatGPT, or any MCP client
- 10 Zapier-style workflows — no cap on runs
- Full multi-calendar view, Microsoft and Google
- Example workflows:
- New email matching a keyword → apply a label
- New attachment from a sender → save to Drive
- New signup → enrich in Apollo → email me the details
FAQ
What are credits and how many do I need?
Credits are used to estimate how much work Carly is doing. In general, the more complex an operation is, the more credits used. There is no exact formula because the agent has the ability to write its own custom code to make big operations very efficient, which can turn a 100-action request into a simple 1-action solution.
Are there any things that cost no credits?
Yes, certain actions do not cost any credits:
- The agent sending an email from its account. When Carly (or any other email agent) sends an email, that does not cost credits.
-
Deterministic workflows. Workflows without LLM calls do not cost any credits. That means you
can set up workflows that run continuously and get triggered by every email,
account added, etc. and those are free. Many workflows do not need an LLM step at all. For
example:
- Every time I get an email from notifications@github.com, label it “Github” and add a row to the tracker
- Every morning at 7 am, send me the front page stories from Hacker News
- When I get an email from joe@gmail.com or susan@gmail.com sent to my work email, forward that email to my personal email
- Scrape my competitors’ websites every day and save cleaned output in a Drive folder with the date and name
- Every day at 5 pm, send an email to my work email with the calendar events for the next day, excluding all-day events
- Using Carly from Claude, ChatGPT, or another MCP client. All Carly tool calls made through the MCP connector cost no credits.
These all cost no credits whatsoever.
Workflows with AI steps cost almost nothing
When a workflow does need an LLM step — to summarize, classify, or draft something — each LLM call costs a flat 0.025 credits (40 calls per credit), no matter how much text it processes. For example:
- Every morning at 7 am, summarize the emails I received overnight and send me a digest — 1 call/day, about 0.75 credits per month
- When a customer emails, classify it as urgent or routine and label it accordingly — at 20 emails a day, about 15 credits per month
- Before each meeting, research the attendees and email me a briefing — at 4 meetings a day, about 3 credits per month
- Turn incoming emails into Asana tasks with an AI-written title and summary — at 10 emails a day, about 7.5 credits per month
- When an email arrives with an attachment, figure out which client it belongs to and file it into the right Drive folder — at 5 attachments a day, about 3.75 credits per month
- When an email about a deal or opportunity arrives, pull out the company, stage, and next step and add a row to a Google Sheet — at 10 a day, about 7.5 credits per month
- When a new lead comes in, research their company, draft a personalized follow-up, and log them to HubSpot — at 10 leads a day, about 7.5 credits per month
Do you have any guidance on credits?
People typically spend the most credits the first month of use, as setup is a credit-intensive process.
Recurring scheduled tasks are the biggest eater of credits. We recommend users employ recurring tasks no more than daily and should explore whether a Workflow (with an LLM call if needed) can serve the same purpose.
If you want to use Carly without worrying about credits, we recommend the 7,500 credit/mo add-on. If you want to figure out your actual credit needs, we recommend starting with the Personal Plan and seeing if you run out during the month. If you do, you can track your steady-state credit burn and figure out how many you will need per month.
Can I be charged automatically if I run out of credits?
No. There is no auto-charge feature. Credits are prepaid: you buy them, you use them, and if you run out you buy more. Nothing gets billed to you that you did not choose.
How do I get Business SMS and calling or the AI receptionist?
Business SMS, calling, and the AI receptionist are add-ons for Organization teams, billed separately from your seats. Book a call to set them up.