Carly AI brand assets.

Download brand pack .zip · 212 KB

About Carly

Carly is an AI assistant for your email, calendar and phone. She sorts and labels your inbox, books meetings, answers your business line, texts back every missed call, replies on SMS and WhatsApp, keeps your CRM up to date and runs the multi-step workflows you'd otherwise wire together by hand. She follows your rules the same way every time, connects to Gmail, Outlook, your calendar and thousands of other apps, and works inside ChatGPT, Claude, Grok Bot, Meta Muse and Perplexity.

The story

Carly started as CalBot, an email-based executive assistant that handled scheduling. Hence Cal, as in calendar, bot. As she grew past scheduling into email, CRM, research, phone lines, SMS, WhatsApp and full multi-step workflows, “CalBot” stopped fitting, so we gave her a name you'd actually use when you hand her something to do: Carly. She answers to both: “Carly” in conversation, “Carly AI” where it helps to be explicit about the category, like search, app listings, and first introductions.

Carly was founded in 2025 by Sarah Warman Hirschfield.

Logos

The mark is two C's in a circle — because you put Carly to work by cc'ing her.

Logo mark — color
Logo mark — color Default. Use on light backgrounds.
SVG PNG
Logo mark — ink
Logo mark — ink One color. For print and single-color use.
SVG PNG
Logo mark — reversed
Logo mark — reversed For dark and photographic backgrounds.
SVG PNG
Wordmark
Wordmark “Carly” in Space Grotesk Light. Capitalize the C.
SVG White
Horizontal lockup
Horizontal lockup Mark + wordmark. For headers, banners, wide formats.
SVG
Stacked lockup
Stacked lockup Best for squares, avatars, splash screens.
SVG

Carly AI lockups

We go by both Carly and Carly AI. Reach for the full name where it helps to be explicit.

Carly AI — wordmark
Carly AI — wordmark The full name, for where the category should be explicit.
SVG White
Carly AI — horizontal lockup
Carly AI — horizontal lockup Mark + full name, side by side.
SVG

Typography

Two faces, both from Google Fonts. Space Grotesk carries the brand; Inter does the reading.

Where the work gets done.
Space Grotesk Headlines, UI, the wordmark
Light 300 → Bold 700

AaBbCcDdEe 0123456789

Where the work gets done.
Inter Body copy and long-form
Light 300 → Black 900

AaBbCcDdEe 0123456789

Colors

Carly Blue leads. Everything else is black, white, and the grays in between. Click a chip to copy the hex.

Carly at a glance

The essentials for a fact-check, plus where to find us.

Product
AI assistant for email, calendar, phone, SMS and WhatsApp
Goes by
Carly and Carly AI
Works with
Gmail, Outlook and Zoho Mail, plus a business number for calls, SMS and WhatsApp
Integrations
Thousands of apps across 40+ categories
Surfaces
Email, SMS, WhatsApp, phone, web dashboard, and inside ChatGPT, Claude, Grok Bot, Meta Muse and Perplexity
Company
Carly AI (formerly CalBot)
Press
info@calbotservice.com

Domains we own

In sum

Carly is the AI agent and workflow builder you run from your inbox and your phone number. Email her like a teammate or hand her a line, and she does the work the same way every time: sorting email, booking meetings, picking up calls, texting back on SMS and WhatsApp, updating your CRM, enriching leads, running research, and connecting Gmail, Outlook, your calendar and thousands of other apps, with no new software to learn.

Our products

Carly
AI assistant for email, calendar, phone, SMS and WhatsApp · carlyassistant.com
CarlyChat
An AI agent on your website that answers visitors, catches leads and books calls · carlychat.com
CarlyEmail
Email inboxes for AI agents · carlyemail.com
Carly Events
Events, invitations and RSVPs · carlyevents.com

Press & partnerships

Need a quote, a screenshot, or something that isn't in the pack? We're quick to reply.

info@calbotservice.com