Loom Pricing in 2026: Every Plan, Plus the Seat Trap
Loom costs nothing to start and $18 per user per month to go paid. The free Starter plan caps you at 25 videos and 5-minute recordings; the paid Business plan removes those limits at $18/user/month billed monthly (about $15/user/month if you pay annually). Business + AI, the tier Loom pushes hardest, is $24/user/month monthly. Enterprise is custom, quote-only.
Those are the sticker prices, but the number on your invoice depends heavily on how many “Creator” seats your workspace ends up with — and since Atlassian took over billing, that count has a way of climbing on its own. Prices and plan names change often under Atlassian, so confirm the current numbers on Loom’s official pricing page before you buy.
Loom plans at a glance
| Plan | Monthly (per user) | Annual (per user) | Key limits |
|---|---|---|---|
| Starter (free) | $0 | $0 | 25 videos/person, 5-min cap, 720p, up to 50 members |
| Business | $18 | ~$15 (save ~17%) | Unlimited videos, no time cap, up to 4K, remove Loom branding |
| Business + AI | $24 | ~$20 (save ~17%) | Everything in Business + AI titles, summaries, chapters, filler-word removal, edit by transcript |
| Enterprise | Custom | Custom | SSO/SCIM, Salesforce, 99.95% uptime SLA |
Advertised “per month” prices on Loom’s site default to the annual-billing rate. If you pay month-to-month you pay the higher number — $18 and $24 rather than roughly $15 and $20.
Starter (free)
The free tier is genuinely usable for light, occasional recording: up to 25 videos per person, each capped at 5 minutes, at 720p. You can add up to 50 members to a workspace. It’s built to get you hooked, not to run a team on.
Business — $18/user/month monthly, ~$15 annual
Business is the real starting line for teams. It removes the 25-video ceiling and the 5-minute cap, bumps quality to as high as 4K, adds basic waveform editing, and lets you remove Loom branding from your videos. Billed annually it works out to roughly $15/user/month (Loom advertises “save up to 17%”).
Business + AI — $24/user/month monthly, ~$20 annual
This is the tier Loom labels “most popular.” On top of everything in Business, it adds the AI layer: auto-generated titles, summaries, and chapters, automatic filler-word and silence removal, auto meeting recap emails and notes, and editing your video by editing its transcript. There is no separate AI add-on you can bolt onto the cheaper Business plan — AI lives entirely inside this $24 tier, so wanting the AI features means paying the full jump.
Enterprise — custom
Quote-only, sales-gated. It layers on advanced security (SSO, SCIM), a Salesforce integration, a 99.95% uptime SLA, and advanced workspace controls. There’s no public price.
The costs Loom doesn’t put on the pricing page
The seat auto-upgrade trap
This is the one that surprises people on the invoice. Loom bills per “Creator” seat, and the number of Creators in your workspace is easy to grow without meaning to.
Two things drive it. First, if your workspace uses instant/discoverable access, teammates who sign up with your company email domain can join and land on a paid Creator role automatically — Loom prorates the cost of new members and charges you on the next billing cycle. Second, and bigger: the free “Creator Lite” role that used to let people view and comment without costing a seat is being deprecated for all net-new users after February 2026, and rolled off existing users on a schedule as Atlassian migrates accounts to its billing systems. As part of that migration, previously-free Creator Lite users get auto-upgraded to full paid Creator seats after a grace period. Teams have reported annual bills jumping from a few hundred dollars into the thousands after the switch, simply because seats that used to be free stopped being free.
The defense is boring but works: audit your member list before each renewal, downgrade or deactivate anyone who doesn’t actually record, and turn off instant domain-based joining if you don’t want your bill setting its own pace.
AI is a full tier, not an add-on
If you want summaries, chapters, or transcript editing, there’s no cheaper path than the $24 Business + AI plan across every seat that needs it. Budget the AI tier for the whole team, not a la carte.
Annual vs. monthly
The prices Loom shows are annual-billing rates. Monthly billing costs more per seat ($18 vs. ~$15 on Business, $24 vs. ~$20 on Business + AI), but annual locks you into a full year of every seat you’re carrying — including the ones that quietly auto-upgraded. If your headcount is in flux, the monthly premium can be cheaper than paying a year up front for seats you’ll want to cut.
Is Loom free?
Yes, with hard ceilings. The free Starter plan gives every person up to 25 videos, each no longer than 5 minutes, at 720p. That’s real, not a trial — but the 5-minute cap is the wall most people hit first, since a proper walkthrough or demo routinely runs longer. Once you cross 25 saved videos or need a recording past five minutes, you’re funneled to Business at $18/user/month.
For an individual sending the occasional quick clip, free Loom is fine indefinitely. For a team that records daily, the free plan is a demo of the paid plan, and the moment more than a handful of people are recording, the per-seat math (and the seat-creep above) is what actually decides your cost.
When Loom isn’t worth it
If you record in short bursts and stay under the caps, free Loom is hard to beat. Where it stops making sense is a growing team on paid seats: the per-Creator model plus the Creator Lite deprecation means your bill scales with headcount whether or not those people record much, and the AI features you may actually want are locked behind the top self-serve tier. If that’s you, it’s worth pricing out the best Loom alternatives — several offer unlimited recording length on their free tiers or flat pricing that doesn’t punish you for adding viewers. And if your reason for recording Looms is really “here’s how the meeting went,” an AI assistant that just writes the recap for you (Carly starts at $35/month) can replace the video entirely. For live calls specifically, see how the tools stack up in Loom vs. Zoom.
FAQ
How much does Loom cost per month?
Free on Starter. Paid plans are $18/user/month for Business and $24/user/month for Business + AI when billed monthly. Annual billing drops those to roughly $15 and $20 per user per month. Enterprise is custom-quoted.
Is Loom really free forever?
The free Starter plan has no time limit, but it caps you at 25 videos per person and 5 minutes per recording at 720p. It stays free as long as you live within those limits.
Why did my Loom bill go up?
Most likely the Creator Lite seat deprecation. Members who used to be free are being auto-upgraded to paid Creator seats as Atlassian migrates billing, and new teammates joining via domain-based access can add prorated paid seats automatically. Audit your member roles before renewal.
Does Loom charge for viewers?
Loom bills per Creator (recording) seat, not per viewer. But roles can shift toward paid Creator over time, and the free Creator Lite role is being retired, so confirm each member’s role rather than assuming view-only stays free.
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