TeamUp API: AI Automations for Gyms and Studios
When someone cancels a full class, Carly can offer the place to the waitlist and stop when a member accepts. TeamUp’s registrations, visits, payments, and attendance changes can also prompt Carly to welcome a first-timer, recover a failed payment, brief a coach, or re-engage a member before they disappear.
The automations that matter to a gym or studio
The highest-value workflows start from events TeamUp already records:
- A cancellation fills the waitlist. When a registration is canceled, offer the place to eligible waitlisted members and stop when someone accepts.
- A failed payment gets a useful response. Create a staff task, send a secure update link, and pause unrelated marketing until the billing issue is resolved.
- A first visit starts the right follow-up. After attendance is recorded, send the newcomer message, ask for feedback, and schedule a personal check-in if they have not booked again.
- Low attendance becomes an intervention list. Identify active members whose visit frequency has dropped, then give coaches context before they reach out.
- Class demand informs the schedule. Track waitlists, cancellations, and no-shows by class and instructor instead of changing the timetable by anecdote.
TeamUp can also feed custom booking pages, member apps, door-access systems, reporting tools, and accounting workflows.
Authentication: use an M2M token for automation
TeamUp supports OAuth, direct authentication, and machine-to-machine tokens. For an internal workflow that belongs to one business, the M2M token is the clean path: it represents the organization rather than a staff member and is designed for background services.
Create an Application in the TeamUp business dashboard, select its permissions, and generate the M2M token. Keep separate applications for reporting and writes so the reporting job cannot alter customer or registration data.
OAuth is appropriate when building a product used by multiple TeamUp businesses. Direct authentication handles user passwords and requires TeamUp review; it is not the shortcut to use for a simple internal connector.
The API is conventional JSON over REST. Use the expand parameter to fetch related records efficiently and standard retry handling for busy periods.
Webhooks: significant events arrive as Feed Items
TeamUp creates Feed Items for significant account activity such as customer signups, class registrations, and payments. A webhook destination receives those items in HTTP POST requests.
The webhook guide documents a ten-second response window and up to five delivery attempts. Deliveries can arrive out of order. A safe receiver should:
- Return a
2xxquickly. - Store the webhook ID and event before doing slow work.
- Ignore events it has already processed.
- Retrieve the current TeamUp record before making a consequential decision.
That last step protects against out-of-order updates. The event tells you to look; the current record tells you what is true now.
What Carly can run around TeamUp
Carly uses the TeamUp M2M token and coordinates the member communication, staff tasks, calendars, and reporting around it.
- Waitlist agent: offers a newly open class place to eligible members, handles replies, confirms the winner, and stops contacting the rest.
- First-visit agent: sends a personal welcome after attendance, asks for feedback, and gives a coach a follow-up task if the member does not book again.
- Failed-payment agent: sends the secure update path, answers routine questions, alerts staff to exceptions, and pauses unrelated campaigns until billing is resolved.
- Retention agent: notices when an active member’s attendance drops, summarizes their recent pattern and communication, and helps the right coach reach out personally.
- No-show agent: distinguishes a one-off miss from a pattern, sends the studio’s approved message, and creates staff follow-up only when the rule calls for it.
- Class-demand agent: turns registrations, waitlists, cancellations, and no-shows into a weekly schedule recommendation.
- Coach brief agent: sends each coach the day’s first-timers, returning members, relevant notes, and follow-ups without exposing information they do not need.
- Owner brief agent: delivers membership changes, failed payments, attendance shifts, class pressure, and unresolved member replies in one weekly digest.
TeamUp does not publish an official MCP server, so Carly connects through the REST API with the organization token you create. The API supplies the facts; Carly handles the cross-app work and personalized communication.
Frequently asked questions
Does TeamUp have a public API?
Yes. TeamUp publishes a full REST API for custom websites, apps, reporting, and business automation.
What is a good first TeamUp automation?
Start with first-visit follow-up. After attendance is recorded, Carly can welcome the member, ask for feedback, watch for the next booking, and give a coach a personal follow-up task when needed.
Does TeamUp support webhooks?
Yes. TeamUp sends Feed Items for significant events such as signups, registrations, and payments to configured webhook destinations.
What can Carly automate with TeamUp?
Carly can coordinate waitlist filling, first-visit follow-up, failed-payment recovery, no-show outreach, member re-engagement, coach briefs, class-demand reports, and weekly owner updates using TeamUp plus email and task tools.
Can ChatGPT or Claude connect to TeamUp directly?
No official TeamUp MCP server or native connector is documented. A custom integration must expose the required TeamUp API operations to the assistant.
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