6 Best Tray.ai Alternatives in 2026
Tray.ai (formerly Tray.io) is an enterprise iPaaS — an AI-ready integration and automation platform with a low-code workflow builder, hundreds of connectors, and the Merlin Agent Builder for AI agents on top. It’s been named a Visionary three times in Gartner’s Magic Quadrant for iPaaS and has raised roughly $164M. The friction: it’s enterprise sales-led with quote-based pricing you can’t see without a call, usage is metered by tasks (every action a workflow runs counts), Merlin is sold separately at an additional cost, and the low-code builder still expects a developer’s mindset to get going. Here are six alternatives.
1. Carly
Carly is an AI agent platform you reach over email or text. Each agent gets its own email address, instructions, memory, and tool access — across 200+ integrations. Starts at $35/month, no sales call.
What makes it different from Tray.ai: Tray.ai is an enterprise iPaaS you configure through a low-code canvas after talking to sales; Carly is self-serve with email-native agents you set up by describing what you want. Both connect your stack and automate work, but Carly skips the build-it-yourself canvas and the quote.
Free, unlimited non-AI steps: Carly is built on visible workflows where every step that doesn’t use AI runs free, unlimited — you only pay when a step calls an AI model. A workflow that watches a sheet, filters rows, routes a lead to HubSpot, and posts to Slack has no AI step, so it runs free and unlimited. On Tray.ai, every action a workflow runs counts as a task against your plan; on Carly, that same non-AI automation costs nothing, and the $35/month only kicks in when a step calls an AI model.
Best for: Small and mid-size teams who want AI agents and automation without a sales call, a task meter, or a low-code build.
Pricing: Free, unlimited Zapier-style workflows; AI agents from $35/month
2. Workato
Enterprise iPaaS and Tray.ai’s closest head-to-head competitor — a recipe-based workflow builder, 1,200+ connectors, an agentic AI layer (Workato Genie), and strong governance for large organizations.
What makes it different from Tray.ai: Workato and Tray.ai are the two enterprise iPaaS leaders, with similar low-code builders, compliance posture, and agent ambitions. Workato leans heavier into out-of-the-box recipes and a large connector library; both are sales-led with quote-based pricing, so neither is self-serve for a small team.
Best for: Large organizations standardizing integration and automation across many departments.
Pricing: Custom / quote-based (sales-led)
3. Make
Visual automation platform with a colorful drag-and-drop scenario builder, 2,000+ app connectors, and transparent operation-based pricing that small teams can actually read off the page.
What makes it different from Tray.ai: Make is the self-serve, transparent-pricing answer to Tray.ai’s enterprise model — you can sign up and build today without a sales call. Tray.ai’s governance, deployment options, and enterprise support run deeper; Make is far easier to start and cheaper at small scale.
Best for: Solo operators and small teams who want a visual builder with pricing they can see upfront. See our Make alternatives guide for more.
Pricing: Free tier; paid from $9/month
4. n8n
Source-available workflow automation you can self-host — a node-based builder, 400+ integrations, and the ability to drop into code when a node doesn’t exist. Popular with technical teams who want control and no per-task metering.
What makes it different from Tray.ai: n8n gives you Tray-style flexibility without the enterprise contract — self-host it and you avoid usage-based billing entirely. The trade-off is you run and maintain it yourself; Tray.ai is fully managed with enterprise SLAs.
Best for: Developer-led teams who want to self-host and avoid task-based pricing. See our n8n alternatives guide for more.
Pricing: Free (self-hosted); Cloud from $20/month
5. Zapier
The most widely used automation tool, with 8,000+ app integrations, an easy trigger-action builder, and a Zapier Agents layer that adds autonomous AI on top of existing Zaps.
What makes it different from Tray.ai: Zapier has more integrations than any competitor and is dramatically easier to start with; Tray.ai handles deeper, higher-volume enterprise integration logic. Both meter usage (Zapier by tasks, Tray.ai by tasks/actions), but Zapier’s pricing is transparent and self-serve.
Best for: Teams that want the widest integration coverage with no sales call.
Pricing: Free tier; paid from $19.99/month
6. Relay.app
AI workflow platform built around plain-language workflow construction, 100+ integrations, and human-in-the-loop approvals — a lighter, AI-first take on automation.
What makes it different from Tray.ai: Relay is self-serve and approval-friendly where Tray.ai is sales-led and developer-shaped. Relay is far quicker to set up; Tray.ai scales to enterprise integration volumes Relay doesn’t target.
Best for: Teams that want AI-assisted automation with approval gates and no enterprise contract.
Pricing: Free tier; paid from $9/user/month
Tray.ai Alternatives Compared
| Tool | Self-Serve | Transparent Pricing | Email-Native Agents | Task Metering | Starting Price |
|---|---|---|---|---|---|
| Carly | Yes | Yes | Yes | No (non-AI steps free) | $35/mo |
| Workato | No | No | No | Yes | Quote-based |
| Make | Yes | Yes | No | Yes (operations) | Free / $9/mo |
| n8n | Yes | Yes | No | No (self-hosted) | Free / $20/mo |
| Zapier | Yes | Yes | No | Yes | Free / $19.99/mo |
| Relay.app | Yes | Yes | No | Light | Free / $9/user/mo |
FAQ
Is Tray.ai self-serve or sales-led? Sales-led. Pricing is quote-based and not published on the public site — you talk to sales to get a plan (Pro, Team, or Enterprise), and the Merlin Agent Builder is sold separately at an additional cost.
What’s the closest Tray.ai alternative? Workato is the closest enterprise-grade match — the other leading iPaaS with a similar low-code builder, large connector library, and agentic AI layer. For a self-serve, transparent-pricing alternative, Make and Zapier are the closest.
Which alternative is easiest for a small team? Carly — starts at $35/mo, no sales call, agents work via email and finish the job end-to-end. Make or Zapier if you’d rather build the automation yourself in a visual canvas.
Do I pay per task like Tray.ai? Not with Carly. On Tray.ai, every action a workflow runs counts as a task against your plan. On Carly’s workflows, every step that doesn’t use AI runs free, unlimited — a workflow that watches a sheet, routes a lead, or posts to Slack with no AI step runs free and unlimited. You only pay when a step calls an AI model.
More: What are AI agents · Best AI agent platforms · Best AI workflow automation tools · Make alternatives · n8n alternatives
Ready to automate your busywork?
Carly schedules, researches, and briefs you—so you can focus on what matters.
See what people say
"Before Carly, I relied on a Calendly link, but the whole process felt impersonal and not very professional. Carly changed that by handling all the back-and-forth, so I'm no longer stuck in endless email threads trying to line up schedules.
Now Carly reaches out to candidates, shares my real-time availability, lets them pick a slot, then sends a Zoom link and drops it straight into my calendar. She sends reminders to both of us before each call, which has significantly reduced no-shows and last-minute confusion.
On top of scheduling, Carly acts like a full executive assistant, sending me my schedule the night before so I can prepare for each call. It reminds me of the old x.ai assistant, but Carly is noticeably smarter, faster, and better suited to my healthcare recruitment business."
