Write the Monday Funnel Narrative

Set Carly up to pull last week's GA and PostHog numbers every Monday morning and write the funnel story as five plain-English bullets — appended to the Growth Notion page so leadership reads the read instead of clicking around the dashboard.

Google Analytics PostHog Notion

What Carly does

1. 01 Pull last week vs. the prior week from GA: sessions, signups, conversion rate
2. 02 Pull the same window from PostHog: activation, week-1 retention, top funnel drop-off
3. 03 Identify the one number that moved most and the most likely cause
4. 04 Write a 5-bullet narrative in plain English (not metric soup)
5. 05 Append it as a new dated section to the Growth Notion page

Five bullets. The team actually reads it.

Every Monday morning, the Growth page has a fresh read of last week — what moved, what mattered, what to look at next. Nobody has to open the dashboard to know what's going on.

Email this to Carly to kick it off.

Hey Carly,

Can you put together a weekly funnel digest for me every Monday at 8am ET?

Pull last week vs. the prior week from GA — sessions, signups, conversion rate — plus the same window from PostHog: activation, week-1 retention, top funnel drop-off. Pick the one number that moved most and tell me the most likely cause.

Write it as five plain-English bullets (not metric soup) and append it to the Growth Notion page as a new dated section.

If anything moved more than 20% week-over-week, DM me on Slack so I see it before the standup.

Thanks!

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