Acuity Scheduling Pricing: Every Plan and the Real Cost
Acuity Scheduling costs $16, $27, or $49 per month billed annually, or $20, $34, and $61 if you pay month to month. There is no free plan, only a 7-day trial that does not ask for a card.
One thing to know before you compare anything you read elsewhere: the plans are now called Starter, Standard, and Premium. Most third-party articles still list them as Emerging, Growing, and Powerhouse, which are the old names. If a comparison you are reading uses those, it is out of date, and its numbers may be too.
Acuity plans at a glance
| Plan | Annual (per month) | Monthly | Calendars |
|---|---|---|---|
| Starter | $16 | $20 | 1 |
| Standard | $27 | $34 | Up to 6 |
| Premium | $49 | $61 | Up to 36 |
Annual billing saves 20%. Prices are in USD and exclude tax.
What every plan includes
All three tiers cover the core job: client self-scheduling, unlimited services and appointments, payments through Stripe, Square, or PayPal, confirmation and reminder and follow-up emails, custom client intake forms, automatic time zone conversion for clients, and video links through Google Meet, Zoom, or GoToMeeting.
That is worth stating plainly, because it means the tier you need is rarely about scheduling features. It is about how many calendars you run.
Starter
$16 per month billed annually, or $20 monthly. One calendar.
One calendar means one bookable person or resource. It is the right plan for a solo practitioner with a single schedule, and it is the wrong plan the moment a second person needs their own bookable hours.
Standard
$27 per month billed annually, or $34 monthly. Up to six calendars.
Standard is where most small businesses land, and the jump is not really about the calendar count. It adds text message reminders worldwide, appointment packages including payment plans, and the ability to sell subscriptions, memberships, and gift certificates. For an appointment business that takes deposits or sells blocks of sessions, that is the plan that makes the product work.
Premium
$49 per month billed annually, or $61 monthly. Up to 36 calendars.
Premium adds the things larger or regulated practices need: signing a BAA for HIPAA compliance, removing the Acuity logo from your scheduling page, multiple time zones for different staff or locations, and custom API and CSS access.
If you need HIPAA, this is the only tier that offers it, and that single requirement decides the plan regardless of how many calendars you actually run.
What the pricing page glosses over
You are buying calendars, not seats, and the difference cuts both ways. Six calendars on Standard costs the same whether you use one or six, which is generous compared to per-seat scheduling tools. But the steps are large. Going from six practitioners to seven moves you from $27 to $49 a month, an 81% increase to add one person.
There is no free tier. Acuity has a 7-day trial and then it is a paid product. Several competitors run a permanent free plan, so if “free forever” is on your requirements list, Acuity is out before you compare features.
Monthly billing costs 20% more. The advertised $16, $27, and $49 are annual-billed rates. Month to month is $20, $34, and $61, so flexibility costs roughly a fifth.
HIPAA is a whole-tier purchase. You cannot buy a BAA on Standard. A two-person therapy practice that needs HIPAA pays Premium at $49 a month for compliance, not for the extra 30 calendars it will never use.
Removing Acuity’s branding is a Premium feature. If a white-labeled booking page matters to how you present to clients, that is the $49 tier too.
Is Acuity Scheduling free?
No. Acuity offers a 7-day free trial with no credit card required, and after that every plan is paid, starting at $16 per month billed annually. It has no free-forever tier.
When Acuity isn’t worth it
Acuity earns its price when appointments are the business: packages, deposits, memberships, intake forms, and a real booking flow for clients who pay you for time. If that is you, the tiers are fair.
It is a poor fit when you are paying an appointment-business price to do something much simpler. If the actual job is handing out a link so people can book time with you, or pinning down one meeting across a few busy calendars, you are buying a practice-management system to solve a calendar problem. That is where Carly fits differently: booking pages are free and are not metered by how many calendars or staff you connect, and group scheduling finds a time across several people without a per-calendar tier. And if what you want is not another booking link but an assistant that handles scheduling inside the email thread, reading it, proposing times, and doing the back-and-forth the way a human assistant would, Carly’s AI executive assistant starts at $35 a month.
FAQ
How much does Acuity Scheduling cost per month? Starter is $16, Standard is $27, and Premium is $49 per month when billed annually. Paying monthly costs $20, $34, and $61.
Does Acuity have a free plan? No. There is a 7-day free trial that does not require a credit card, but no free-forever tier.
What are Acuity’s plans called now? Starter, Standard, and Premium. The older Emerging, Growing, and Powerhouse names still appear in a lot of third-party comparisons.
How many calendars do I get? One on Starter, up to six on Standard, and up to 36 on Premium.
Which Acuity plan includes HIPAA compliance? Premium only. It is the only tier where Acuity will sign a BAA.
Does Acuity charge per user? Not per user, per calendar. A plan’s calendar allowance is shared across your business, so six practitioners on Standard cost the same as one.
More: Acuity alternatives · Calendly vs Acuity · Calendly pricing · Best AI scheduling assistants · Best booking page builders
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Now Carly reaches out to candidates, shares my real-time availability, lets them pick a slot, then sends a Zoom link and drops it straight into my calendar. She sends reminders to both of us before each call, which has significantly reduced no-shows and last-minute confusion.
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