Hark Pro Pricing: Free, $20 and $100 Plans Explained
Hark Pro is free with a usage cap, Hark Pro² is $20 a month for twice that usage, and Hark Pro³ is $100 a month for ten times. Every feature is on every plan; paying only buys more usage. Hark doesn’t say what the free cap is in messages or minutes, and its terms say payments are final and non-refundable.
Hark is the AI lab Figure founder Brett Adcock started. Hark Pro launched on October 6 and opens a browser on its own cloud computer to click through websites for you. Our Hark AI explainer covers how it works.
The quick answer: Hark is priced for life admin on websites. If you want your inbox, calendar, calls and texts handled at a price you can plan around, Carly is the better buy. Free Zapier-style workflows; AI agents from $35/month.
Hark Pro plans
| Plan | Price | Usage | Features |
|---|---|---|---|
| Hark Pro | Free | A cap Hark doesn’t publish | All features |
| Hark Pro² | $20/month | 2x the free usage | All features |
| Hark Pro³ | $100/month | 10x the free usage | All features |
Monthly prices from hark.com/pricing, checked October 22, 2026. Hark shows no annual option.
Hark’s pricing page describes the $100 plan this way: it “can plan 50 weddings, buy 100 grand pianos, move you cross-country 35 times.” It doesn’t say how many emails, tasks or minutes you get.
The catches
- A cap you can’t see. One early user said his free usage was exhausted in 10 minutes. Another said there was no way to see how much was left.
- Payments are final. Hark’s terms say “all payments made are final and non-refundable.” To stop a renewal you have to cancel at least 24 hours before the billing period ends.
- Automatic top-ups. When you run low, Hark can charge your card for more usage. It only does this if you’ve switched top-ups on, so check that setting.
- Your accounts are your risk. Hark works by driving websites with your saved logins. Its terms say Hark isn’t liable if a site limits, suspends or terminates your account because of that automated activity.
- No calls or texts. Asked when Hark would make phone calls, Adcock replied, “We’ll get there.”
What happened on pizza night
On October 17, Hark gave away $30 of DoorDash credit to anyone who let its agent order a pizza. It shot Hark to the top of the App Store’s Lifestyle chart, and then, per Axios:
- The Axios reporter tried repeatedly and never got a pizza.
- After connecting Gmail, the reporter got a critical security alert from Google about an attempted sign-in, and at least one other user reported the same.
- One user said the agent placed an order even though the promo credit didn’t apply, charging $27.70 to his brother’s card.
- Investor Sheel Mohnot said ordering took him 20 minutes.
Adcock wrote that usage surged and “many things broke,” and Hark offered gift cards to anyone who was charged or couldn’t redeem. Hark says it delivered nearly 20,000 pizzas. It’s still a fair preview of what clicking through websites at scale looks like.
What $35 a month gets you with Carly
Carly works through direct connections to your apps instead of a browser, so a task doesn’t stall on a login page or trip a security alert.
- Every inbox, sorted. Carly labels, files and replies across every Gmail and Outlook account you own, by your rules. Write a rule.
- Advanced calendar work. It checks every calendar before booking, handles the scheduling emails and runs booking pages.
- Calls and texts. Carly answers your business line 24/7, calls people for you, texts back missed calls, and calls you with your day at the time you pick.
- Work that starts on its own. A new email, a booking, a form or a time of day starts a free Zapier-style workflow. No button to tap.
- You set the limits. Decide who Carly answers, and whether replies send on their own or wait for your OK.
- Inside your AI. Add the Carly plugin in ChatGPT, or the Carly connector in Claude.
- Thousands of apps. Carly connects to thousands of apps through their official connections.
Free Zapier-style workflows; AI agents from $35/month. Get started.
Hark Pro vs Carly on price
| Hark Pro | Carly | |
|---|---|---|
| Entry price | Free with an unpublished cap | Free Zapier-style workflows |
| Paid plans | $20 or $100/month for more usage | AI agents from $35/month |
| How it works | A cloud browser clicking through sites | Direct connections to your apps |
| Calls and texts | Not yet | Answers, places and texts |
For more options, see Hark alternatives and Carly vs Hark.
FAQ
Is Hark Pro free?
Yes, with a usage cap. Hark doesn’t publish the cap, and early users said it ran out quickly.
How much is Hark Pro?
Free, $20 a month for Hark Pro² (2x usage) or $100 a month for Hark Pro³ (10x usage). All features are on every plan.
Does Hark offer refunds?
Hark’s terms say all payments are final and non-refundable unless the law requires otherwise. Cancel at least 24 hours before your period ends to avoid the next charge.
Can Hark make phone calls?
Not yet. Carly answers your business line, calls people for you and can call you every morning with your day.
What’s a better value than Hark Pro?
For work email, calendar, calls and texts, Carly. Free Zapier-style workflows; AI agents from $35/month.
Ready to automate your busywork?
Carly schedules, researches, and briefs you—so you can focus on what matters.
See what people say
"Before Carly, I relied on a Calendly link, but the whole process felt impersonal and not very professional. Carly changed that by handling all the back-and-forth, so I'm no longer stuck in endless email threads trying to line up schedules.
Now Carly reaches out to candidates, shares my real-time availability, lets them pick a slot, then sends a Zoom link and drops it straight into my calendar. She sends reminders to both of us before each call, which has significantly reduced no-shows and last-minute confusion.
On top of scheduling, Carly acts like a full executive assistant, sending me my schedule the night before so I can prepare for each call. It reminds me of the old x.ai assistant, but Carly is noticeably smarter, faster, and better suited to my healthcare recruitment business."
