Town AI Pricing (2026): Every Plan, Credit and Catch
Town costs $0, $15, $59, $119 or $239 a month for one person on monthly billing, or $49, $99 and $199 if you pay a year up front. Teams pay $71 or $179 per seat each month. Every paid plan is a bucket of credits, and Town doesn’t say how many credits a task costs. The credits expire each month, and Town doesn’t give refunds.
Town raised $108 million at a $1 billion valuation on October 19, per TechCrunch, four months after launch. Expect the plans to keep moving.
The quick answer: if you want an assistant that runs your inbox, calendar, calls and texts at a price you can predict, Carly is the cheaper pick. Free Zapier-style workflows; AI agents from $35/month. It works across every email account you own, answers your business line and follows your rules the same way every time.
Town AI plans and prices
| Plan | Monthly billing | Billed yearly | Credits a month | Email accounts | What starts a routine |
|---|---|---|---|---|---|
| Free | $0 | $0 | 30 chat messages | 1 | Weekly briefing only |
| Starter | $15 | Monthly only | 1,250 | 2 | Once a day, on a schedule |
| Pro | $59 | $49 | 5,000 | 5 | Every trigger type |
| Power | $119 | $99 | 12,000 | 10 | Every trigger type |
| Power Plus | $239 | $199 | 40,000 | Unlimited | Every trigger type |
| Team | $71/seat | $59/seat | 6,000 per seat, pooled | Included | Every trigger type |
| Team Plus | $179/seat | $149/seat | 18,000 per seat, pooled | Included | Every trigger type |
| Enterprise | Quoted | Annual only | Custom | Unlimited | Every trigger type |
Read off Town’s pricing page on October 22, 2026, with both the monthly and yearly toggles. The page opens on yearly prices, so the first number you see is the lower one.
What a Town credit actually buys
Town’s pricing page says a credit is “the usage unit consumed when the assistant does work for you.” Its credits docs say a quick question “uses very little” and bigger jobs “use more.” That’s the whole price list. There’s no cost for a reply, a meeting briefing or a routine run, so you can’t work out your bill until you’ve run up a month of usage.
What the docs do spell out:
- The busiest setup costs the most. Town’s own credits page calls a routine that runs on every incoming email “the heaviest setup there is.” That’s exactly what you want from an assistant that works your inbox.
- Credits expire. Unused credits don’t carry over to the next month.
- No top-ups. You can’t buy a one-off pack of credits. You pay overage or move up a plan.
- No moving them. Credits can’t go to a teammate or from your personal account to your team.
The catches
- The $15 plan can’t react to email. Starter routines run on a schedule, at most once a day. Live triggers like “when a new email arrives” start at Pro, $59 a month.
- Your inboxes are capped. Two email accounts on Starter, five on Pro, ten on Power. Run three businesses with two inboxes each and you’re on a $119 plan.
- Overage costs about four times the included rate. Pro’s 5,000 included credits work out to $9.80 per 1,000 on yearly billing. Past that you pay $0.044 a credit, or $44 per 1,000.
- No refunds. Town’s billing docs say it “does not offer refunds.” Cancel and you keep access to the end of the period you paid for.
- The trial can end early. The 7-day Pro trial stops at 7 days or when the trial credits run out, whichever comes first.
- No phone line. Town’s plans cover chat, email, Slack, WhatsApp and Telegram. There’s no business number, no calls answered, no calls placed.
What a team pays
Five people on Team cost $355 a month on monthly billing, or $295 a month paid yearly, for 30,000 pooled credits. One busy teammate can drain that pool for everyone. On Team Plus the same five people pay $895 a month.
What the same money gets you with Carly
Carly is an AI assistant for your email, calendar, phone and texts, and the agents you build to run your business.
- Every inbox, no cap. Connect every Gmail and Outlook account you have. Carly labels, sorts and replies in each one, by your rules. Write a rule.
- Live triggers from day one. A new email, a booking, a form, a CRM change or a time of day starts a free Zapier-style workflow. Steps that don’t need AI don’t cost you anything.
- Calls and texts. Carly answers your business line 24/7 in English or Spanish, calls new leads back within a minute, texts the people you work with and texts back every missed call.
- It calls you, too. “Call me every weekday at 8am with my day” and your phone rings at 8am.
- Advanced calendar work. It checks every calendar before booking and runs booking pages with round robin.
- You decide who it answers. Give each contact a level: Full, Standard, Limited or Blocked. Replies can go out on their own or wait as drafts for a teammate to approve.
- Agents for each job. Build agents for scheduling, lead follow-up or invoice chasing, each with its own email address, plus a built-in CRM.
- Inside your AI. Add the Carly plugin in ChatGPT, or the Carly connector in Claude, and set it all up from the chat.
- Thousands of apps. Carly connects to thousands of apps, from HubSpot and Salesforce to QuickBooks and Slack.
Free Zapier-style workflows; AI agents from $35/month. Get started.
Town vs Carly on price
| Town | Carly | |
|---|---|---|
| Entry price | $15/month, daily routines only | Free Zapier-style workflows; AI agents from $35/month |
| Live email triggers | From $59/month | Included |
| Email accounts | 2 to 10, by plan | Every account you connect |
| Business phone line and calls | Not offered | Included |
| How usage is billed | Credits that expire monthly | Workflow steps without AI are free |
For the full feature comparison, see Carly vs Town. For the wider field, see Town alternatives and our Town AI review.
FAQ
How much does Town AI cost?
Town is free for 30 chat messages a month. Paid plans are $15 (Starter), $59 (Pro), $119 (Power) and $239 (Power Plus) a month on monthly billing, or $49, $99 and $199 billed yearly. Team is $71 per seat a month and Team Plus is $179.
Is Town AI free?
There’s a free plan with 30 chat messages a month and a weekly briefing. It doesn’t include custom routines. New accounts get a 7-day Pro trial first.
What is a Town credit?
The unit Town bills your assistant’s work in. Town doesn’t publish what a task costs in credits, and unused credits expire at the end of each month.
Does Town offer refunds?
No. Town’s billing docs say it doesn’t offer refunds. You keep access until the end of the period you paid for.
Can Town make phone calls?
Town’s plans don’t include a phone line. Carly answers your business line, calls leads back and texts customers.
What’s a cheaper alternative to Town?
Carly. Free Zapier-style workflows; AI agents from $35/month, with every inbox, live triggers, calls and texts included.
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