How to Create a Company Page on LinkedIn (2026)
A LinkedIn company page is free and takes a few minutes — but the setup screen asks for details you’ll want ready first. Here’s the full flow plus how to make the page worth following.
1. Before You Start
You need:
- A personal LinkedIn account (a few days old, with some connections — brand-new accounts can be blocked).
- A company email helps verify authority over the brand.
- Your logo (300×300px) and a banner (1128×191px).
2. Create the Page
- Click the For Business icon (the grid, top-right of LinkedIn).
- Scroll to Create a Company Page.
- Choose the page type — Company (most businesses) or Showcase page / Educational institution if relevant.
- Enter:
- Name and the public LinkedIn URL.
- Website, industry, company size, and type.
- Logo and a one-line tagline.
- Tick the box confirming you’re authorized to act on the company’s behalf, then click Create page.
3. Complete the Profile
A bare page won’t grow. Right after creating it:
- Add a compelling About section with keywords people search.
- Upload the banner image.
- Add your location, specialties, and hashtags.
- Post your first update so the page isn’t empty when people arrive.
4. Get Your First Followers
- Notify employees to follow and add the page as their employer (their roles then link to it).
- Add a Follow button to your website and email signature.
- Post consistently — pages that publish weekly grow far faster.
5. Troubleshooting
”You’re not eligible to create a Page”
Your personal account is too new or has too few connections. Add a profile photo, make some connections, wait a few days, and retry.
The company name is taken
A page may already exist (created by an employee or auto-generated). Search for it and request admin access instead of making a duplicate.
I can’t add admins
Only an existing super admin can add others, and the person must be a 1st-degree connection. Connect first, then assign the role under Admin tools > Manage admins.
Related LinkedIn guides: How to add the Featured section · How to export your contacts · How to add a promotion · How to write a recommendation. To turn page engagement into booked meetings, see Carly’s LinkedIn integration.
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