LinkedIn Statistics 2026: Members, Revenue, Engagement
LinkedIn has more than 1.3 billion members and brought in $19.8 billion in fiscal 2026, with its ad business growing 16% a year. About a third of US adults use it, peaking at 40% of 30- to 49-year-olds. On the feed, documents and multi-image posts get the most engagement, around 6.4% of impressions, while posts with links get 2.5%. Here are the LinkedIn statistics worth knowing in 2026, each sourced inline with the year noted.
1.3 billion members and $19.8 billion in revenue
LinkedIn has more than 1.3 billion members (LinkedIn, 2026). Membership has grown at a double-digit rate for five straight years.
LinkedIn’s revenue was $19.8 billion in Microsoft’s fiscal 2026, which ended in June, with fourth-quarter revenue up 12% year over year (LinkedIn, 2026).
LinkedIn Marketing Solutions revenue grew 16% year over year in the fourth quarter, its seventh straight quarter of double-digit growth, and Premium subscriptions also grew at a double-digit rate (LinkedIn, 2026).
Recruiters at more than 20,000 companies use LinkedIn’s AI hiring tools, and seats on those products rose 140% in a quarter (LinkedIn, 2026). The AI hiring products passed a $450 million annual revenue run rate in the third quarter (LinkedIn, 2026).
About a third of US adults use LinkedIn
32% of US adults used LinkedIn in 2024, up from 30% in 2023 (Pew Research Center, 2025). Pew did not ask about LinkedIn in its 2025 survey.
40% of US adults ages 30 to 49 use LinkedIn, against roughly three in 10 of those 18 to 29 and 50 to 64, and 12% of those 65 and older (Pew Research Center, 2024). It is one of the few platforms where the middle age group leads.
People are reading more on LinkedIn
Time spent on LinkedIn content grew 10% year over year in the April to June 2026 quarter, knowledge-oriented posts rose 24% and time spent reading comments rose 18% (LinkedIn, 2026).
Original posts increased 14% year over year in the January to March 2026 quarter (LinkedIn, 2026).
Documents and multi-image posts get the most engagement
Native documents and multi-image posts both averaged 6.40% engagement by impressions in Q3 2026, the highest of any format, in Socialinsider’s analysis of 1.3 million LinkedIn business posts (Socialinsider, 2026).
Video averaged 5.25%, images 4.70%, text posts 3.50% and polls 3.60% in Q3 2026 (Socialinsider, 2026). Engagement fell across most formats from Q2.
Posts with links are the weakest format at 2.50%, down from 3.40% in Q2 2026 (Socialinsider, 2026).
Over all of 2025, native documents led at 7.00%, followed by multi-image posts (6.45%) and video (6.00%) (Socialinsider, 2026).
For other platforms, see social media statistics and B2B marketing statistics.
Following up on every conversation LinkedIn starts
A LinkedIn post or message starts a conversation, but the deal happens in the follow-up: the email after the comment thread, the call on the calendar, the note in the CRM. Carly is an AI assistant that works in your email and calendar and connects to LinkedIn. She drafts the follow-up in your voice, books the call and logs the contact in your CRM so the lead does not go cold. Carly connects to thousands of apps, so she works with the sales tools you already use.
For more, see the best LinkedIn automation tools and LinkedIn’s connection limit.
FAQ
How many people use LinkedIn? LinkedIn has more than 1.3 billion members worldwide (LinkedIn, 2026). In the US, 32% of adults used it in 2024 (Pew Research Center).
How much revenue does LinkedIn make? $19.8 billion in Microsoft’s fiscal year ending June 2026, with fourth-quarter revenue up 12% (LinkedIn, 2026).
What is a good LinkedIn engagement rate? Business posts averaged between 2.5% (link posts) and 6.4% (documents and multi-image posts) of impressions in Q3 2026 (Socialinsider, 2026).
What type of LinkedIn post gets the most engagement? Native documents and multi-image posts, both at 6.40% in Q3 2026. Documents led all of 2025 at 7.00% (Socialinsider, 2026).
Related: B2B Marketing Statistics · Social Media Statistics · Sales Statistics · Recruiting Statistics · Lead Generation Statistics
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