Account-Based Marketing Statistics 2026: ROI & Adoption
How many B2B teams really run ABM, what holds programs back and how ABM ROI gets measured in 2026, plus where '97% see higher ROI' comes from.
2 posts
How many B2B teams really run ABM, what holds programs back and how ABM ROI gets measured in 2026, plus where '97% see higher ROI' comes from.
How B2B buyers research, shortlist and buy in 2026, what B2B companies spend on marketing, and where the '57% of the journey before sales' figure came from.