TikTok Statistics 2026: Users, News, Engagement, Ownership
37% of US adults use TikTok, up from 21% in 2021, and among adults under 30 it is 63%. One in five Americans now regularly gets news there, up from 3% in 2020. For brands, engagement held at 3.85% of views in the first half of 2026 while average views fell 23% in a year. And after years of ban threats, TikTok US closed a $14 billion deal in January 2026 that leaves ByteDance with a 19.9% stake. Here are the TikTok statistics worth knowing in 2026, each sourced inline with the year noted.
37% of US adults use TikTok, 63% of those under 30
37% of US adults say they use TikTok, up from 21% in 2021 and 33% in 2023 and 2024, one of the few platforms with sustained growth (Pew Research Center, 2026).
63% of adults under 30 use TikTok, against 44% of those 30 to 49, 30% of those 50 to 64 and 12% of those 65 and older (Pew Research Center, 2026).
68% of US teens ages 13 to 17 use TikTok, and 21% say they are on it almost constantly, including 24% of teen girls and 17% of teen boys (Pew Research Center, 2026).
24% of US adults use TikTok every day (Pew Research Center, 2025).
95% of adult TikTok users say entertainment is a reason they use it, 65% use it to connect with people who share their interests and 62% to look at product reviews or recommendations, in a 2024 Pew-Knight study (Pew Research Center, 2026).
One in five Americans gets news on TikTok
20% of US adults regularly get news on TikTok, up from 3% in 2020, and 55% of TikTok’s adult users say they get news there (Pew Research Center, 2026).
43% of adults ages 18 to 29 regularly get news on TikTok, against 3% of those 65 and older (Pew Research Center, 2026).
24% of women and 15% of men regularly get news on TikTok, as do 36% of Hispanic and 30% of Black Americans (Pew Research Center, 2026).
Brand engagement is 3.85% of views, and views are falling
TikTok’s average engagement rate by views was 3.85% in the first half of 2026, across more than 2 million brand posts analyzed by Socialinsider (Socialinsider, 2026).
Average TikTok views per brand post fell 23% year over year, even as brands posted 40% more often in 2025 (Socialinsider, 2026). Accounts with 1,000 to 5,000 followers averaged 350 views per post in 2025, down from 860.
Shares rose 13% year over year, and 44% for the largest accounts (Socialinsider, 2026).
TikTok engagement is usually measured against views, Instagram’s against followers, so the two rates are not comparable. Instagram’s numbers are in Instagram statistics.
ByteDance keeps 19.9% of TikTok US
TikTok closed a $14 billion deal in January 2026 that put its US business in a new joint venture, avoiding a ban (Yahoo Finance, 2026).
Oracle, Silver Lake and MGX each hold 15%, affiliates of existing ByteDance investors 30.1%, and ByteDance itself keeps 19.9% (Nasdaq, 2026).
Support for a US TikTok ban fell from 50% of adults in March 2023 to 34% in March 2025, while opposition rose from 22% to 32% (Pew Research Center, 2026).
For other platforms, see social media statistics and YouTube statistics.
Answering the inquiries a viral video sends your way
62% of TikTok users go there for product reviews and recommendations, so when a video takes off, the questions, orders and collaboration requests land in your inbox all at once. Carly is an AI assistant that works in your email and calendar. She answers the common questions in your voice, books the calls worth taking, and logs every new lead and partner in your CRM so none of it gets lost in the spike. Carly connects to thousands of apps, so she works with your store, inbox and CRM.
For more, see the best AI assistant for content creators and influencer marketing statistics.
FAQ
How many people use TikTok? 37% of US adults use TikTok, up from 21% in 2021, and 24% use it daily (Pew Research Center, 2025 and 2026). Among teens 13 to 17 it is 68%.
What age group uses TikTok the most? Adults under 30: 63% use TikTok, compared with 12% of adults 65 and older (Pew Research Center, 2026).
What is a good TikTok engagement rate? The average for brands was 3.85% of views in the first half of 2026 (Socialinsider, 2026).
Who owns TikTok in the US? Since January 2026, a joint venture: Oracle, Silver Lake and MGX hold 15% each, affiliates of existing ByteDance investors 30.1%, and ByteDance 19.9%.
Related: Social Media Statistics · Instagram Statistics · YouTube Statistics · Gen Z Statistics · Influencer Marketing Statistics
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