Webflow Pricing in 2026: Why You Pay Twice (Site Plans vs Workspace Plans)
The short answer: a real Webflow website starts at $15/month (Basic) or $25/month (Premium) when billed annually, and that is only half the bill. Webflow charges on two axes that most people don’t expect. A Site plan pays to host and publish one website. A Workspace plan pays for the seats and tools you use to build websites. They stack. Build three client sites and you buy three Site plans plus one Workspace plan — the reason people constantly ask why Webflow is charging them twice.
Webflow simplified this lineup on May 13, 2026: the old three site tiers (Basic, CMS, Business) collapsed into two paid ones (Basic and the new Premium), and AI credits got baked into every Workspace plan. Below is the full 2026 breakdown, both axes, plus the costs the pricing page doesn’t put up front. Prices change, so confirm the current numbers on Webflow’s pricing page before you buy.
Webflow plans at a glance
Site plans (per website — hosting and publishing):
| Plan | Annual (per mo) | Monthly (per mo) | CMS items | Bandwidth | What you get |
|---|---|---|---|---|---|
| Starter | $0 | $0 | ~50 | 1 GB | webflow.io subdomain, 2 pages, 50 form submissions total |
| Basic | $15 | $25 | None | 10 GB | Custom domain, 300 pages, no CMS, unlimited forms |
| Premium | $25 | $39 | 20,000 | 50 GB | Custom domain, 300 pages, full CMS (40 collections) |
| Enterprise | Custom | — | Custom | Custom | SSO, governance, AEO stack |
Workspace plans (per team — building and collaboration). Webflow splits these into two lanes:
| In-house teams | Annual (per mo) | Freelancer/agency | Annual (per mo) |
|---|---|---|---|
| Starter | $0 | Starter | $0 |
| Core | $19 | Freelancer | $16 |
| Growth | $49 | Agency | $35 |
Every advertised price above is the annual-billed rate. On Site plans, month-to-month costs meaningfully more: Basic jumps from $15 to $25/month, Premium from $25 to $39/month — roughly 55–65% more for the flexibility.
Site plans vs Workspace plans (the thing everyone gets wrong)
This is the single most confusing part of Webflow pricing, so here it is plainly.
A Workspace plan is your account for building. It controls how many seats you have, how many staging sites you can work on, and how many AI credits you get. You can design and prototype all day on a free Starter Workspace without paying anything.
A Site plan is what you attach to a specific website when you want to publish it to a real domain, connect the CMS, or lift the form-submission and bandwidth caps. Each live site needs its own Site plan.
So the free Workspace lets you build; a paid Site plan lets you ship. A solo person launching one website pays for one Site plan and can stay on the free Workspace. An agency running ten client sites pays for ten Site plans plus a Workspace plan for the team building them. The two bills are separate line items, and neither replaces the other — that is the “why am I paying twice” moment.
Site plans, tier by tier
Starter (free). A webflow.io subdomain, roughly 2 static pages, a capped CMS (about 20 collections and 50 items), 1 GB of bandwidth, and a lifetime cap of 50 form submissions — not 50 per month, 50 ever. It’s a sandbox, not a launch pad.
Basic — $15/mo annual ($25 monthly). A custom domain, up to 300 static pages, unlimited form submissions, and 10 GB of bandwidth. The catch: Basic has no CMS. If your site needs a blog, a portfolio grid, or any collection-driven content, Basic can’t do it and you’re on Premium.
Premium — $25/mo annual ($39 monthly). The plan most content sites actually need. It adds the full CMS (20,000 items across 40 collections), 50 GB of base bandwidth (expandable to 2.5 TB via add-ons), and form file uploads. Premium is the new tier that replaced the old CMS and Business plans — Webflow folded both into one lower-priced plan in May 2026.
Enterprise — custom. Annual contract with SSO, advanced governance, and the Answer Engine Optimization (AEO) stack. Quote-only, aimed at orgs with procurement.
Workspace plans, tier by tier
Starter (free). One full seat, 2 staging sites, and 200 AI credits per month. Enough to build and learn.
Core — $19/mo annual (in-house) / Freelancer $16/mo. 10 staging sites, 300 AI credits per month, custom code, code export, and shared libraries.
Growth — $49/mo annual (in-house) / Agency $35/mo. Unlimited staging sites, 400 AI credits per month, password protection, 301 redirects, and site-level roles and publishing permissions.
Above self-serve sits the Team plan — an all-in-one bundle at roughly $2,500/month on an annual contract (10 seats, 100 CMS collections, localization, and AEO agents included) for teams that have outgrown Growth but aren’t ready for Enterprise.
Extra seats are billed on top of the Workspace plan: a full seat is $39/month, a limited seat is $15/month, and reviewer/commenter seats are free.
Ecommerce plans (a third price axis)
If you sell online, Webflow layers ecommerce pricing on top of the Site plan:
- Standard — $29/mo annual — but with a 2% transaction fee on every sale, on top of your payment processor’s cut. Around $2,250/month in sales, that 2% fee equals the price gap to Plus, so heavy sellers save by upgrading.
- Plus — $74/mo annual — 0% Webflow transaction fee.
- Advanced — $212/mo annual — 0% transaction fee, highest item and sales ceilings.
The costs the pricing page glosses over
The stacking effect. This is the big one. Site plans and Workspace plans are separate bills, and ecommerce is a third. A freelancer with three client sites on Premium pays $75/month in Site plans alone ($25 × 3, annual) — before a single Workspace or seat charge. Nobody quotes you that number up front.
The form-submission cap on free. The Starter Site plan’s 50 form submissions is a lifetime limit, not monthly. A contact form on a live free site stops collecting after 50 total submissions. Paid plans lift it to unlimited.
Bandwidth overages and auto-upgrade. Exceed your bandwidth and Webflow gives you one month of “surge protection” for free. Blow past it a second consecutive month and it auto-upgrades you to the next tier. You can also buy bandwidth add-ons at about $20/month per 50 GB.
Add-on SKUs that aren’t in the sticker price. Webflow AI credits run out; a top-up is about $20/month for 2,000 more. Optimize (A/B testing and personalization) starts at $299/month and scales with page views. Analyze (privacy-first analytics) starts at $9/month. Localization is per-locale: Essential is $9/month per locale (up to 3), Advanced is $29/month per locale (up to 10) — a five-language site on Advanced is $145/month just for translations.
Annual vs monthly is a steep gap. Unlike tools where monthly costs ~15% more, Webflow’s Site plans jump 55–65% month-to-month ($15 to $25 on Basic, $25 to $39 on Premium). The advertised prices assume you commit for a year.
Is Webflow free?
Technically yes — the Starter Site plan and Starter Workspace are both free forever, and you can design a full site without paying. But “free” means a webflow.io subdomain, about 2 pages, a hobbled CMS, 1 GB of bandwidth, and a lifetime cap of 50 form submissions. You cannot connect a custom domain, and the site is effectively a demo. The moment you want a real domain, a working blog, or a contact form that keeps working, you’re on Basic ($15/mo annual) or Premium ($25/mo annual) — and if you’re building for clients, a paid Workspace on top. Free is enough to learn Webflow and prototype; it is not enough to run a business site.
When Webflow isn’t worth it
Webflow’s power is real, and so is its complexity. If you’re a solopreneur who needs one marketing site with a blog, paying for a Site plan plus a Workspace plan plus per-seat and add-on charges can be more overhead than the job requires — and the design tool has a genuine learning curve on top. If most of what you need is a clean site you can update yourself without learning the Designer, a simpler builder often wins on both price and time. We break down the cheaper and easier options in our Webflow alternatives roundup.
FAQ
Is Webflow free? Yes, there’s a free-forever Starter plan, but it’s limited to a webflow.io subdomain, about 2 pages, a capped CMS, 1 GB of bandwidth, and 50 total form submissions. You can’t use a custom domain until you upgrade to a paid Site plan.
How much is a Webflow site per month, really? For a real site on a custom domain: Basic is $15/month and Premium (with CMS) is $25/month, both billed annually. Month-to-month they’re $25 and $39. Add a paid Workspace, ecommerce, or add-ons and the real total climbs from there.
Why am I paying twice for Webflow? Because Webflow bills on two axes: a Site plan hosts and publishes each individual website, and a Workspace plan covers the seats and tools you use to build. They’re separate charges, and every live site needs its own Site plan.
What replaced Webflow’s old CMS and Business plans? The May 2026 update folded the old CMS and Business Site plans into a single new plan called Premium ($25/month annual), which includes the full CMS at a lower price than the plans it replaced.
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