Zapier Pricing in 2026: How Task-Based Billing Really Works
Zapier’s Free plan is $0 for 100 tasks a month, and its paid Professional plan starts at $19.99/month billed annually (or $29.99 billed monthly) for 750 tasks. But the headline price is not the number that surprises people. Zapier bills by the task, and a task is each action step that runs — not each Zap, and not each time a Zap fires. A single automation with several steps can burn through a monthly quota far faster than the plan name suggests, which is why “task-based billing” is the phrase to understand before you commit.
Pricing changes often, so confirm the current numbers on Zapier’s official pricing page before you buy. This guide covers the plans, exactly what counts as a task with a worked example, the costs that hide in the fine print, whether the free tier is usable, and when Zapier stops being worth it.
Zapier plans at a glance
Prices below are 2026 figures. Advertised prices are the annual-billed rate; paying monthly costs meaningfully more (Zapier advertises “pay yearly to save 33%” on Professional).
| Plan | Price (annual) | Price (monthly) | Base tasks/mo | Seats | Key limits |
|---|---|---|---|---|---|
| Free | $0 | $0 | 100 | 1 | Two-step Zaps only |
| Professional | from $19.99/mo | from $29.99/mo | 750 (scales to 2M) | 1 | Multi-step Zaps, premium apps |
| Team | $69/mo | $103.50/mo | 2,000 (scales up) | 25 | Shared Zaps, SAML SSO |
| Enterprise | Custom | Custom | Custom | Unlimited | Advanced admin, SLAs |
The task number is the lever that actually moves your bill. Professional runs on a slider from 750 tasks all the way to 2 million tasks per month, with tiers at 750, 1.5K, 2K, 5K, 10K, 20K, 50K, 100K and up. The price climbs at each tier, but the cost per task falls as you buy more — so heavy users pay less per task than light ones.
What actually counts as a task
This is the part that trips people up. In Zapier’s model:
- A task is one action step that successfully runs. Create a row, send an email, post a Slack message — each of those is one task each time it happens.
- The trigger does not count. The step that starts a Zap (new email, new form entry) is free.
- Built-in tools generally do not count. Filters, Paths, Delays, and Formatter steps typically don’t consume tasks — and a Filter that stops a Zap before any action runs uses zero tasks.
- Every action step counts separately. A Zap with four action steps uses four tasks every single time it runs to completion.
Here’s the worked example that makes it concrete. Say you build a Zap that watches for a new lead, then does five things: creates a CRM contact, adds a spreadsheet row, sends a welcome email, posts to Slack, and creates a follow-up task. That’s five action steps — five tasks per run. Run it 100 times in a month and you’ve used 500 tasks, not 100. A single moderately useful automation can eat two-thirds of a 750-task Professional quota.
Note also that in 2026 Zapier draws AI steps, code steps, MCP, and SDK calls from the same task pool as regular actions, so agent-style and AI-heavy Zaps consume your allocation too.
Tier by tier
Free ($0). 100 tasks a month, single seat, and Zaps capped at two steps (one trigger, one action). Fine for a single simple relay; not enough for anything multi-step or high-frequency.
Professional (from $19.99/mo annual, $29.99 monthly). The real starting point for most people. Unlocks multi-step Zaps, premium apps, and the task slider from 750 up to 2 million. This is where you’ll spend most of your budgeting attention, because the task tier you pick — not the plan name — sets your bill.
Team ($69/mo annual, $103.50 monthly). Adds up to 25 shared seats, shared Zap folders, and SAML SSO. Aimed at teams that need to co-own automations rather than at raw task volume, though the base allotment is higher (2,000 tasks) and scales up.
Enterprise (custom). Unlimited users, custom task limits, advanced permissions, and SLAs. Contact-sales pricing.
Hidden costs to watch
Task overages. If you blow past your monthly task limit, Zapier switches you to pay-as-you-go unless you turn that off or move up a tier. Overage tasks bill at roughly 1.25× your plan’s per-task rate, up to a cap (commonly around 3× your included tasks). It’s a convenience feature that can quietly inflate a bill in a busy month.
Multi-step Zaps burning quotas. As the worked example shows, task math scales with steps × runs, not runs alone. The automations that deliver the most value — the five-step ones — are exactly the ones that drain quotas fastest. Estimate your real usage as (average action steps per Zap) × (expected monthly runs).
Premium apps gating. Some connectors are “premium” and require a paid plan to use at all. If a tool you need sits behind that gate, the Free tier isn’t an option regardless of your task volume.
Annual vs monthly. The advertised prices assume annual billing. Paying monthly runs roughly 33–50% higher (Professional is $19.99 annual vs $29.99 monthly; Team is $69 vs $103.50). If you’re confident you’ll keep the tool, annual is a real saving; if you’re testing, monthly buys flexibility at a premium.
Is Zapier free?
Yes, there’s a genuinely free plan — but 100 tasks a month is a strict ceiling once you understand task counting. Since each action step counts, a two-step Zap (trigger plus one action) uses one task per run, so 100 tasks means roughly 100 successful runs a month of a single simple automation — about three a day. Add a second action step and you’re at 50 runs.
The Free plan also caps Zaps at two steps and blocks premium apps, so it’s best read as a trial: enough to prove one basic relay works, not enough to run a real workflow. Anything multi-step or higher-frequency pushes you to Professional.
When Zapier isn’t worth it
Zapier’s strength is breadth — thousands of app connections. But task-based billing punishes exactly the workflows people most want: multi-step automations that run often. If your Zaps are step-heavy or high-volume, the per-task math can outrun the value, and it’s worth comparing options. Make bills per operation and its operations pricing is typically much cheaper per unit for high-volume, branchy scenarios, which is why it’s the usual first stop for people leaving Zapier. Our Zapier alternatives roundup covers the broader field, and Zapier vs Make vs n8n and Zapier vs Power Automate dig into the closest head-to-heads.
There’s also a category of work where you don’t want to build and meter step-by-step Zaps at all: scheduling, email triage, and assistant-style tasks. For those, Carly is an AI executive assistant that handles the work conversationally over email, with 200+ integrations, and starts at $35/month. Instead of wiring a five-step Zap to book a meeting or chase a reply, you tell Carly what you want in plain language and it runs the workflow for you — which sidesteps the task-counting math entirely for the personal-assistant side of your stack. (If your need is specifically calendar automation, see Zapier alternatives for scheduling.)
FAQ
How much does Zapier cost per month? The Free plan is $0 (100 tasks). Professional starts at $19.99/month billed annually ($29.99 monthly) for 750 tasks and scales up with your task tier. Team is $69/month annual ($103.50 monthly) for up to 25 users. Enterprise is custom.
What counts as a task in Zapier? Each action step that successfully runs counts as one task. The trigger doesn’t count, and built-in tools like Filters, Paths, and Formatter generally don’t either. A Zap with four action steps uses four tasks every time it runs.
What happens if I go over my Zapier task limit? Zapier switches you to pay-as-you-go and bills overage tasks at roughly 1.25× your plan’s per-task rate (up to a cap), unless you disable pay-as-you-go or upgrade to a higher tier.
Is annual billing cheaper than monthly on Zapier? Yes. Advertised prices assume annual billing, which Zapier markets as saving up to 33% versus monthly. Professional is $19.99/month annual vs $29.99 monthly; Team is $69 vs $103.50.
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