Town vs Martin: Which Text-Your-Life AI to Pick in 2026?
Both are “text your life to an AI” personal assistants, but they bet on different surfaces. Town is a proactive personal AI that works across email, calendar, Slack, WhatsApp, and your desktop — it watches your apps and surfaces or handles things before you ask. Martin is a voice-first assistant you reach by call, text, WhatsApp, or Slack that runs your calendar and inbox on request. If you mainly want one assistant covering many apps proactively, Town. If you want to talk or text an assistant to manage your schedule and email, Martin.
The One-Sentence Answer
Use Town if you want a proactive AI spanning email, calendar, Slack, WhatsApp, and desktop. Use Martin if you want to call or text an assistant that handles your calendar and inbox.
Side-by-Side Comparison
| Town | Martin | |
|---|---|---|
| Core strength | Broad proactive app coverage | Voice-and-text reach |
| How you reach it | Across your apps + desktop | Call, text, WhatsApp, Slack |
| App surface | Email, calendar, Slack, WhatsApp, desktop | Calendar, inbox |
| Voice input | Secondary | Its signature feature |
| Proactivity | Watches apps, acts ahead | Acts when you ask |
| Platforms | iOS and desktop | Phone call and messaging apps |
| Backing | $73M raised (a16z, Forerunner) | Y Combinator |
| Best for | Covering more of your digital life | Talking to your assistant like a person |
When to Use Town
- You want one assistant spanning email, calendar, Slack, WhatsApp, and your desktop
- You’d rather it surface and handle things proactively than wait for a prompt
- You work across many apps and want fewer of them to babysit
- You’re on iOS and desktop and want coverage in both places
Think of Town as an assistant that lives across all your apps rather than in one channel.
When to Use Martin
- You want to call or speak to your assistant instead of typing everything
- Your main jobs are calendar management and inbox handling
- You already live in WhatsApp, Slack, or plain SMS and want the assistant there
- You prefer a lightweight, conversational front door over a broad app dashboard
The App-Coverage vs Voice-Reach Line That Decides It
The real split is how you want to interact and how much ground the assistant should cover. Town is built to reach into a wide set of surfaces — email, calendar, Slack, WhatsApp, and your desktop — and act proactively, so its value is breadth and initiative. Martin narrows the job to calendar and inbox but makes the front door effortless: you can literally phone it, or fire off a text on WhatsApp or Slack, and its voice-first design is the differentiator. If you juggle many tools and want an assistant watching all of them, Town’s coverage wins. If you mostly need scheduling and email and want the most natural way to ask, Martin’s voice-and-text reach wins. Neither is a strict superset of the other, so pick by the axis that matches your day.
Rule of thumb: broad proactive coverage across your apps → Town; call or text an assistant for calendar and email → Martin.
Both tools do real work: Town acts across more than 50 integrations and custom routines, while Martin handles calendar and inbox requests through voice and messaging. Carly is the alternative when one business needs several specialized, client-facing agents. Each agent gets its own email identity, memory, instructions, and access across 260+ native integrations, with explicit multi-step workflows. See our Town AI review and best AI executive assistant tools.
Quick Reference
| Your situation… | Pick… |
|---|---|
| Want coverage across many apps | Town |
| Prefer to call or speak to your assistant | Martin |
| Need proactive nudges before you ask | Town |
| Mainly calendar and inbox management | Martin |
| Work on iOS and desktop | Town |
| Live in WhatsApp, Slack, or SMS | Martin |
Related guides: Town AI review · Town alternatives · Best AI personal assistants · Best AI tools for executives
Ready to automate your busywork?
Carly schedules, researches, and briefs you—so you can focus on what matters.
See what people say
"Before Carly, I relied on a Calendly link, but the whole process felt impersonal and not very professional. Carly changed that by handling all the back-and-forth, so I'm no longer stuck in endless email threads trying to line up schedules.
Now Carly reaches out to candidates, shares my real-time availability, lets them pick a slot, then sends a Zoom link and drops it straight into my calendar. She sends reminders to both of us before each call, which has significantly reduced no-shows and last-minute confusion.
On top of scheduling, Carly acts like a full executive assistant, sending me my schedule the night before so I can prepare for each call. It reminds me of the old x.ai assistant, but Carly is noticeably smarter, faster, and better suited to my healthcare recruitment business."
