Stop burning ad budget on losers

Email Carly weekly and she'll pull Google Ads + GA4 ROAS, pause anything under your threshold, and DM you a clean summary of what got cut — so ad spend stays on winners instead of burning on losers.

Google Ads Google Analytics

What Carly does

1. 01 List active Google Ads campaigns with 7-day spend + clicks
2. 02 Pull GA4-tracked conversion value per campaign
3. 03 Calculate ROAS and sort
4. 04 Pause any campaign under 1.5x ROAS
5. 05 DM a ranked summary with pause actions taken

Ad spend stays on winners

Losers get paused the week they fall below threshold. The budget you'd have burned stays available for scaling the winners — and your weekly DM tells you exactly what happened.

Email this to Carly to kick it off.

Hey Carly,

Can you do a ROAS sweep on our Google Ads? List every active campaign with the last 7 days of spend and clicks, then pull GA4 conversion value per campaign so we can calculate ROAS.

Sort the list, pause anything under 1.5x, and DM me a ranked summary showing which campaigns you paused and which ones are still running.

Thanks!

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