GoHighLevel Pricing: What Each Plan Actually Costs
GoHighLevel costs $97, $297, or $497 per month, with an Enterprise tier quoted individually. Paying annually costs $970, $2,970, or $4,970, which works out to ten months for twelve. Every plan includes a 14-day free trial and there is no free tier.
Contacts and users are unlimited on all three plans, so headcount is not what moves you up a tier. Sub-accounts and resale rights are.
GoHighLevel plans at a glance
| Plan | Monthly | Annual | Sub-accounts |
|---|---|---|---|
| Starter | $97 | $970 | 3 |
| Unlimited | $297 | $2,970 | Unlimited |
| Agency Pro | $497 | $4,970 | Unlimited, plus SaaS Mode |
| Enterprise | Custom | Custom | Custom |
Starter
$97 a month for three sub-accounts, unlimited contacts, unlimited users, 24/7 support, and the full core feature set: funnels and websites, CRM and pipelines, calendars, unified conversations, forms and surveys, social media management, reputation management, payments and invoicing, courses, and the mobile app.
Three sub-accounts is the whole constraint. One for your own business and two clients, and the next client costs you $200 a month by forcing the upgrade.
Unlimited
$297 a month. Everything in Starter plus unlimited sub-accounts, basic API access, and the ability to rebill phone and email usage to clients at cost with no markup.
This is the tier most working agencies land on, and the jump from Starter is a 206% increase for what is essentially a cap removal.
Agency Pro
$497 a month. Everything in Unlimited plus SaaS Mode, automated sub-account creation, rebilling phone and email with your own markup, user and agent reporting, and advanced API access.
The pitch is that Agency Pro pays for itself through resale margin rather than through features. If you are not reselling the platform to clients under your own brand, the extra $200 a month buys reporting and API depth.
Enterprise
Quoted per business. It adds a dedicated customer success manager and account manager, a dedicated Slack channel, custom development, premium support, quarterly business reviews, enterprise reporting, raised API limits on request, and it folds in the white label mobile app and HIPAA compliance rather than charging for them.
The add-ons, which are charged per sub-account
This is where an agency bill stops resembling the sticker price.
| Add-on | Cost |
|---|---|
| AI Employee Growth Plan | $50/month per sub-account |
| AI Employee Unlimited Plan | $97/month per sub-account |
| Branded Client Portal App | $49/month per sub-account |
| Dedicated email IP | $59/month per IP |
| HIPAA compliance | $297/month |
| HighLevel Certification Program | $97/month |
| Online listings management | $30/month per listing |
Ten client sub-accounts on the AI Employee Growth Plan is $500 a month on top of a $297 platform fee. HIPAA compliance alone costs the same as the entire Unlimited plan.
What the pricing page glosses over
“Unlimited” describes sub-accounts and contacts, not usage. GoHighLevel marks Conversation AI, Voice AI, Reviews AI, email and SMS marketing, and inbound and outbound calling with an asterisk: usage-based charges apply on top of your plan, on every tier. The platform fee is a floor, not a ceiling.
Add-ons multiply with growth rather than sitting still. Because the AI and client-portal add-ons are priced per sub-account, the thing that makes Unlimited attractive is the same thing that makes the add-ons expensive.
Annual billing is two months free, not a discount percentage. $970 against $1,164 is a clean 2-for-12 trade, so the only question is whether you expect to still be running the agency in a year.
Rebilling is a tier feature, not a setting. You cannot pass phone and email costs to clients at all on Starter, at cost on Unlimited, and with markup only on Agency Pro. If the business model is resale, the tier is chosen for you.
Is GoHighLevel free?
No. There is no free plan. Every tier comes with a 14-day free trial, and the trial is available on any plan rather than only the cheapest one.
When GoHighLevel isn’t worth it
GoHighLevel is an agency platform, and priced like one. If you resell marketing services under your own brand, the $497 tier with SaaS Mode is a business model rather than a software expense, and the math works.
It stops making sense when a solo operator buys it for a fraction of what it does. Plenty of consultants, coaches and local service businesses sign up for the booking calendar and the follow-up sequences, then find themselves paying $97 a month for a platform built to manage other people’s clients, with the AI pieces metered on top.
If the real job is a calendar that fills itself and a follow-up that actually happens, Carly is built for that shape instead. Booking pages and connected calendars are unlimited, the reminders and follow-ups are Zapier-style workflow steps that are free rather than metered, and the assistant that reads the inbox, replies, and books the appointment starts at $35 a month. Carly connects to thousands of apps, so the CRM, the invoicing tool and the calendar you already use stay where they are.
FAQ
How much does GoHighLevel cost per month? $97 for Starter, $297 for Unlimited, and $497 for Agency Pro. Enterprise is quoted individually.
What is the difference between Starter and Unlimited? Starter caps you at three sub-accounts. Unlimited removes the cap and adds basic API access and the ability to rebill phone and email usage to clients at cost.
Does GoHighLevel have a free plan? No. There is a 14-day free trial available on any of the three published plans.
Are there extra charges beyond the plan price? Yes. Conversation AI, Voice AI, Reviews AI, email and SMS marketing, and calling are all usage-based on every tier, and the AI Employee, client portal and listings add-ons are billed per sub-account.
How much does GoHighLevel cost annually? $970, $2,970, or $4,970, which is twelve months for the price of ten.
What does SaaS Mode require? Agency Pro at $497 a month. It is the only tier that allows automated sub-account creation and rebilling phone and email with your own markup.
More: Best AI CRM tools · HubSpot pricing · Pipedrive pricing · Zoho CRM pricing · Best AI agents for sales
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