How to Connect SerpApi to an AI Agent
SerpApi is the search-engine-results API that powers a huge amount of the AI and analytics work happening in 2026. Need real-time Google results without scraping? SerpApi. Need Maps listings, news, images, shopping data, or scholar results? Same API, different endpoints. The data is fast and clean.
The operational gap is that running a SerpApi query usually means writing code or piecing together URLs with parameters. For an engineer that’s nothing. For a marketer who needs SERP rankings for a competitor analysis, or a sales rep who wants to scrape local business listings, the API is out of reach.
Carly is a full-service AI agent with 60+ integrations. SerpApi is one of them. Once connected, you can run any search by emailing carly@usecarly.com or chatting at dashboard.carlyassistant.com. The agent runs the query, parses the response, and returns the part you actually wanted.
Connect SerpApi
SerpApi uses an API key. Copy yours from the SerpApi dashboard. Then go to dashboard.carlyassistant.com/integrations, find SerpApi under Data & Enrichment, click Connect, and paste it.
Done. Your agent can now run Google, Maps, News, Shopping, Bing, YouTube, and other engines on your account. See the full SerpApi integration page for use cases and FAQs.
What Your Agent Can Do With SerpApi
Run a Google Search
Email your agent:
To: carly@usecarly.com Subject: SERP check
Run a Google search for “AI calendar assistant” from a US/desktop perspective. Give me the top 10 organic results with title, URL, and snippet. Flag any of our competitors and tell me if there’s an AI Overview.
The agent runs the SERP query through SerpApi, parses the result, and replies with a clean list — competitors flagged, AI Overview presence noted.
Scrape Google Maps for Local Businesses
Chat message to your agent:
Pull the top 50 dentists in Cambridge MA from Google Maps. I want name, address, phone, rating, review count, and website. Drop them into a Google Sheet called “Cambridge Dentists.”
The agent runs the Maps endpoint and pushes the cleaned data into Sheets. Local lead generation that took hours happens in seconds.
Track SERP Rankings Over Time
To: carly@usecarly.com Subject: Weekly SERP tracking
Every Monday, run a Google search for our top 10 target keywords from a US/desktop perspective. Email me a digest showing position changes since last week.
The agent runs the queries on schedule and reports rank changes. No SERP-tracking SaaS needed for the core data.
Pull News, Scholar, or Shopping Results
Chat message to your agent:
Find recent Google News mentions of our brand from the last 7 days. List source, headline, URL, and date. Flag anything that mentions our competitors in the same article.
The agent uses SerpApi’s News endpoint, returns matched articles, and highlights co-mentions.
The Agent Learns How You Work
After you’ve run a few searches, the agent learns your usual locations, languages, and result counts. You stop spelling out “US/desktop, top 10” — the agent assumes it.
This applies across everything — not just SerpApi. The agent learns your reporting format, the keywords you track, and the kinds of results worth flagging.
Build a Dedicated SERP Monitoring Agent
Your main agent handles everything for you. But you can also create specialized email agents for SERP monitoring.
You are a SERP monitoring assistant. Every weekday morning:
1. Run Google searches via SerpApi for our 20 target keywords
2. Compare results to yesterday's run
3. Flag any new pages in the top 10
4. Flag any of our pages that lost or gained position
5. Email me a digest with the changes
If a competitor enters the top 3 on a high-priority keyword, send a separate alert.Give this agent its own address like serp@yourdomain.usecarly.com. The marketing team gets a daily SERP report without anyone running queries by hand.
Workflows That Replace Manual Search Work
Local Lead Generation for Sales
A rep needs 100 prospects in a new city. The agent:
- Runs SerpApi’s Maps endpoint for the target category
- Filters out chains
- Enriches each result with website, phone, and rating
- Pushes the list into HubSpot as new contacts
- Replies with the count and any quality flags
The rep moves from “I have a list” to “I have leads in the CRM” in one message.
Competitive SERP Analysis
Chat message to your agent:
Pull the top 10 Google results for our 5 most important keywords. For each, summarize what types of pages are ranking — listicles, product pages, blog posts, AI Overview citations. Tell me what we’d need to write to compete.
The agent runs the queries, classifies the result types, and gives you a content brief.
Brand Monitoring
To: carly@usecarly.com Subject: Brand sweep
Run Google News, Reddit search, and YouTube search via SerpApi for our brand name. Find anything new in the last 7 days. Email me a digest with sentiment flagged where you can tell.
One message, three engines, clean digest.
SerpApi + Other Integrations
The agent chains SerpApi with the rest of your stack:
- SerpApi + Google Sheets — Drop SERP results into a Sheet for tracking
- SerpApi + HubSpot — Push scraped Maps prospects directly into the CRM
- SerpApi + Slack — Post SERP changes into a #seo channel
- SerpApi + Apify — Combine SERP data with deep page scraping for competitive analysis
- SerpApi + Notion — Save research findings into a Notion database
- SerpApi + Gmail — Email weekly SERP digests as part of your normal review
FAQ
What engines does SerpApi support through Carly?
SerpApi covers Google, Bing, Yahoo, DuckDuckGo, Yandex, Baidu, YouTube, Walmart, Amazon, Home Depot, eBay, and more. Tell the agent which engine and parameters you want — it passes them through.
Can the agent localize searches by city or country?
Yes. Specify the location (“Cambridge, MA”), country (“us”), language (“en”), and device (“desktop” or “mobile”) in your message. The agent passes those parameters to SerpApi.
Will the agent burn through my SerpApi quota?
The agent uses your account’s quota the same way any client does. If you set up a recurring monitoring agent, factor the daily run count into your plan. The agent will warn you if you’ve configured a schedule that exceeds your monthly limit.
Can the agent compare results across multiple runs?
Yes. The agent can store recent run results and compare a fresh run against them, flagging position changes, new pages, and lost pages. Useful for ranking tracking.
Can the agent cite AI Overview sources?
Yes. SerpApi exposes AI Overview data when present. The agent can list which domains are cited in the AI Overview for each keyword — useful for understanding which sources Google’s AI is pulling from.
What’s the difference between the main agent and a specialized email agent?
Carly is your personal AI assistant — it handles SerpApi, email, scheduling, and 60+ other tools. Specialized email agents are AI employees you create for specific monitoring or research jobs — they get their own email addresses and operate autonomously.
Connect SerpApi to your Carly agent →
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