Rox AI: What It Is, Pricing, and Alternatives (2026)
Rox builds AI agents for sales teams. It started with the largest companies (its homepage still says “Revenue agents for the Global 2000”) and counts Ramp, MongoDB and New Relic among its customers. In 2026 it opened up: “Rox, now for teams of any size,” with a free start and self-serve plans.
The quick answer: Rox gives sellers AI agents that research accounts and contacts, monitor accounts for signals, run multi-channel outbound, prepare meeting briefs and write updates back to the CRM. You can start free, then pay $100 a month for an individual (10,000 agent actions) or $255 a month for a team (15,000 actions, unlimited seats, CRM sync). Enterprise adds data warehouse sync and a dedicated deployment team. If what you need is the follow-up after a lead replies, books or calls, from your own inbox, phone line and CRM, Carly does that: free Zapier-style workflows; AI agents from $35/month.
Rox at a glance
Checked against Rox’s website and pricing page on October 8, 2026. US dollars.
| Rox | |
|---|---|
| What it is | AI revenue agents for account research, outbound, deal management and expansion |
| Where it works | Web app and Mac app, connected to your CRM, email, calendar and data warehouse |
| Data | Warehouse-native: agents work on your data where it lives |
| Security | SOC 2 Type I and II, GDPR |
| Price | Free start; Individual $100/mo; Teams $255/mo; Enterprise by quote |
| Company | San Francisco. Founded in 2024 by Ishan Mukherjee, formerly New Relic’s chief growth officer |
| Best for | Account executives and sales teams that work named accounts |
What Rox does
Rox sells one agent with several jobs across the revenue cycle:
- Account and contact research with enrichment, so each seller starts from a researched account list
- Monitoring for signals across your accounts
- Outbound, with an updated agent that finds and engages prospects across channels
- Meeting briefs and conversation intelligence
- Deal management and expansion, with CRM writeback on the Teams plan
- Agent workflows you schedule in plain English, like “every Monday at 9am, generate a weekly sales forecast and send it via Slack”
Its differentiator for large companies is that it runs on top of the data warehouse, so revenue data does not have to be copied into another tool. Gartner named Rox a Cool Vendor in AI for B2B sales productivity in 2025, and IDC listed it as a Major Player in its 2026 MarketScape for revenue orchestration platforms.
Rox raised $50 million across a Sequoia-led seed and a General Catalyst-led Series A, announced in November 2024. TechCrunch later reported a round at a $1.2 billion valuation, citing anonymous sources. Rox has not confirmed the terms.
Rox pricing (October 2026)
| Plan | Price | Agent actions | What it adds |
|---|---|---|---|
| Free | $0 | Trial allowance | Try the agent before you upgrade |
| Individual | $100 a month | 10,000 a month | Account research, enrichment, multi-channel outbound |
| Teams | $255 a month | 15,000 a month | Unlimited seats, shared workspace, CRM sync and writeback, team controls |
| Enterprise | Contact sales | Custom | Data warehouse sync, SAML, SCIM and SSO, dedicated deployment and support |
Rox bills in agent actions. Every task, from researching a prospect to writing a meeting brief, costs a set number of actions, and tasks that need bigger models or more data cost more. Both paid plans let you pick a larger action allowance. Rox says every plan gets every feature; the plans differ in capacity and team controls.
Who Rox fits
Rox fits account executives and sales teams working a defined account list, where research, signals and meeting prep eat the day. The Teams plan’s unlimited seats make it unusually cheap for a whole sales floor that shares pipeline.
It is less of a fit if the job is answering the leads you already have: inbound follow-up, phone calls, scheduling and the customer conversation after the sale.
Rox alternatives
| Alternative | Best for | Price |
|---|---|---|
| Carly | Lead follow-up, sequences from your inbox, calls to new leads, booking and CRM updates | Free workflows; agents from $35/mo |
| Artisan | Volume cold outbound with an AI BDR | Free tier; from $250/mo |
| AiSDR | An AI SDR for email and LinkedIn | $250 to $2,500/mo |
| Conversica | Enterprise lead follow-up and nurture agents | By quote |
| Lightfield | An AI-native CRM that fills itself in | From $89 per user a month |
1. Carly
Carly takes the work around the seller’s day: the follow-up, the scheduling, the calls and the CRM.
- Meeting prep. Before every external meeting, Carly drafts a prep brief from the invite and posts it to Slack.
- Sequences from your own Gmail or Outlook that stop when someone replies, plus a researched one-to-one opener for each new prospect you add.
- Speed to lead. A new inbound lead gets a call from your business number right away, then your booking link and a text if they miss it.
- After the call, the follow-up goes out and the recap lands on the CRM record.
- Pipeline hygiene. Deals move in HubSpot, Pipedrive or Attio when an email shows progress, are marked lost with the reason when someone passes, and a weekly digest flags deals that have gone quiet.
Each of those is a workflow that starts on its own, and the agents you build run them for the whole team. Carly connects to thousands of apps and keeps its own CRM. Free Zapier-style workflows; AI agents from $35/month. Get started here.
2. Artisan
Artisan runs cold outbound with Ava, an AI BDR backed by a 250 million contact database, from $250 a month for startups.
3. AiSDR
AiSDR runs email and LinkedIn outbound with its agent, Ami, and books meetings from the replies.
4. Conversica
Conversica follows up with inbound leads and customers by email, text and chat for enterprise teams.
5. Lightfield
Lightfield is an AI-native CRM that builds itself from your email and meetings, for teams replacing Salesforce or HubSpot rather than adding agents on top.
FAQ
How much does Rox cost?
You can start free. Individual is $100 a month for 10,000 agent actions and Teams is $255 a month for 15,000 actions with unlimited seats. Enterprise is priced by sales.
What is a Rox agent action?
The unit Rox bills in. Each task an agent performs, such as researching a prospect or writing a meeting brief, costs a set number of actions based on the model and data it uses.
Is Rox a CRM?
No. Rox works on top of your CRM and data warehouse and writes updates back to the CRM. For an AI-native CRM, see Lightfield, or use the Carly CRM.
What is the best Rox alternative for a small team?
Carly. It handles meeting prep, follow-up, calls to new leads, booking and CRM updates as workflows that run on their own. Free Zapier-style workflows; AI agents from $35/month.
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