B2B Marketing Statistics 2026: Buyers, Budgets & Myths
How B2B buyers research, shortlist and buy in 2026, what B2B companies spend on marketing, and where the '57% of the journey before sales' figure came from.
Marketing Budgets
3 posts
Marketing Statistics 2026: Budgets, CMOs, Channels & ROI
What companies spend on marketing in 2026, where budgets are moving and how long CMOs last, plus the truth about the '7-8% rule' and '$36 email ROI'.
AI Marketing Statistics 2026: Adoption, Use, and ROI
How many marketers use AI, what they use it for, the time saved, budgets, and how consumers feel about AI-made ads. 2025 and 2026 data, sourced inline.