Two silhouetted assistants — one human with a notebook, one robotic with a glowing inbox — dividing a shared to-do list on a desk

Double (withdouble.com) had the “human + AI” idea before it was fashionable: experienced executive assistants based in the US, Canada, and France (college-educated or 7+ years in the field), each working with Mingo, Double’s built-in AI copilot that helps them clarify requests and execute faster. Plans are fractional and contract-free, starting at $549/month for 10 hours. The friction is arithmetic and architecture: that entry plan works out to roughly $55/hour — premium even among Western VA services — the hours cap resets monthly, and Mingo’s AI works for your assistant, not for you, so nothing happens between sessions or overnight unless a human picks it up. Here are five alternatives across both sides of that human/AI pairing.


1. Carly

Carly is an AI executive assistant that flips Double’s architecture: instead of an AI helping a human work your 10 monthly hours, the AI holds the always-on layer itself. You reach Carly over email or text — CC it on a thread, forward a request — and it acts across 200+ integrations on real triggers, 24/7 in the cloud. It drafts and sends email on Gmail and Outlook: the reply to a Docusign reminder or the reschedule with an investor goes out the moment it’s needed, not when hours are available.

What makes it different from Double: with Double you buy metered human hours and the AI is backstage; with Carly the inbox-calendar-follow-up layer runs continuously for less than one Double hour per month. The honest boundary: Carly doesn’t make phone calls, exercise taste on ambiguous judgment calls, or handle the physical world — precisely where Double’s senior humans earn their $55/hour. Run Carly for volume and buy fewer human hours for judgment, rather than paying human rates for both.

Best for: Anyone whose Double hours mostly go to email, scheduling, and follow-ups.

Pricing: Free, unlimited Zapier-style workflows; AI agents from $35/month


2. Athena

Full-time, dedicated executive assistants based in the Philippines — 40 hours a week, rigorous vetting, delegation coaching, and assistants trained heavily on AI tools.

What makes it different from Double: Athena is the same human-plus-AI thesis at full-time scale. Where Double’s 10–50 fractional hours run ~$51–$55 each, Athena’s 160 monthly hours cost $3,000 on a 12-month commitment — under $19/hour, with the tradeoffs being offshore timezone, the annual lock-in, and a buyout fee up to $24,000 (details in our Athena review). Only sensible if you genuinely have full-time work.

Best for: Executives who’ve outgrown fractional hours and want one dedicated person all week.

Pricing: $3,000/month on a 12-month commitment; $3,600 month-to-month


3. Belay

US-based fractional VAs, EAs, and bookkeepers with an agency layer: formal matching plus a Client Success Consultant who keeps the engagement healthy.

What makes it different from Double: Belay competes directly on the fractional-US-human lane but adds more service structure and role breadth (bookkeeping, social media) — without Double’s AI copilot or published pricing. Expect roughly $42–$50/hour via a sales-call quote; our Belay review breaks down the real monthly costs.

Best for: Fractional delegation that spans admin plus bookkeeping or other specialties.

Pricing: ~$42–$50/hour, custom-quoted


4. Boldly

Premium subscription staffing where assistants are W-2 employees of Boldly — the retention play: benefits, seniority, and multi-year tenure with clients.

What makes it different from Double: Boldly matches Double’s Western, senior-talent positioning but swaps the AI angle for an employment model that minimizes churn. It starts at $2,600/month for 40 hours ($65/hour, 40-hour monthly minimum) — a bigger commitment than Double’s 10-hour entry plan, aimed at people who want one person for years, not a flexible meter.

Best for: Executives who value continuity above flexibility or price.

Pricing: From $2,600/month for 40 hours


5. Lindy

AI executive assistant and agent builder reachable over iMessage and email — triage, scheduling, voice-matched drafts, and custom agent chains across your apps.

What makes it different from Double: Lindy is the all-AI endpoint of the spectrum Double sits in the middle of. There’s no human at all: you assemble agents and pay per action in credits (Pro at $49.99/month; unused credits expire monthly). More setup and no human fallback, but the always-on layer Double’s model structurally can’t offer at $55/hour.

Best for: Builders comfortable running fully-AI workflows with no human in the loop.

Pricing: Free tier (400 credits); paid from $49.99/month


Double Alternatives Compared

ToolBest forHuman or AIStarting price
CarlyAlways-on inbox, calendar, and follow-upsAI$35/mo
AthenaFull-time dedicated EAHuman (AI-trained)$3,000/mo, 12-mo commitment
BelayUS fractional VAs with agency supportHuman~$42–$50/hr
BoldlyEmployee-model EAs, long tenureHuman$2,600/mo (40 hrs)
LindyCustom AI agent workflowsAIFree / $49.99/mo
DoubleFractional senior EAs + AI copilotHuman + AI$549/mo (10 hrs)

FAQ

How much does Double cost? Plans start at $549/month for 10 hours per calendar month, with extra hours available for purchase and per-hour rates dropping on larger plans (roughly $51–$53/hour at 30–50 hours). There are no long-term contracts.

What is Mingo? Mingo is Double’s built-in AI companion. When you delegate a task, Mingo asks clarifying follow-up questions and helps your human assistant execute faster. It’s included with Double plans — but it assists your assistant rather than acting for you directly.

Is there a fully-AI alternative to Double? Yes — Carly (email/text, sends email on Gmail and Outlook, acts across 200+ integrations on triggers) and Lindy (iMessage, credit-based agents). Both run 24/7 for less than the cost of one Double hour a month, though neither replaces a human for calls, taste, or physical-world tasks.

Which alternative keeps a human but costs less per hour? Athena, if you need full-time (about $19/hour at 160 hours/month), or offshore services like Magic for part-time volume. Among Western fractional peers, Time Etc runs $36–$39/hour — see our Time Etc alternatives breakdown.


More: Athena alternatives · Belay alternatives · Time Etc alternatives · Best AI personal assistants · Virtual assistant pricing guide · Cluely alternatives · Front alternatives · Espa alternatives

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"Before Carly, I relied on a Calendly link, but the whole process felt impersonal and not very professional. Carly changed that by handling all the back-and-forth, so I'm no longer stuck in endless email threads trying to line up schedules.

Now Carly reaches out to candidates, shares my real-time availability, lets them pick a slot, then sends a Zoom link and drops it straight into my calendar. She sends reminders to both of us before each call, which has significantly reduced no-shows and last-minute confusion.

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