Hourglass on a desk next to a task list being split between a human assistant and an AI-managed inbox and calendar

Time Etc (timeetc.com) is one of the most honest deals in human virtual assistance: a dedicated, US-based assistant at published rates — $390/month for 10 hours up to $2,160 for 60 ($36–$39/hour) — with no contract, no setup fee, and rollover on 20-hour-plus plans. The friction isn’t hidden costs; it’s the meter. Every task burns hours at $39 each, including the repetitive inbox triage, meeting scheduling, and follow-up chasing that software now does around the clock — and your assistant works business hours, not 24/7. If you’re topping out your plan on work a machine could hold, or you need phone-heavy help Time Etc’s task model doesn’t quite fit, here are five alternatives.


1. Carly

Carly is an AI executive assistant you delegate to the same way you’d delegate to a Time Etc VA — forward an email, text a request, CC it on a thread — except it acts instantly, at any hour, across 200+ integrations. It watches for real triggers (a Calendly booking, a Stripe invoice, a new HubSpot lead) and acts on them 24/7, and it drafts and sends email on Gmail and Outlook rather than leaving drafts for you to approve one by one.

What makes it different from Time Etc: the meter. At Time Etc, an hour of inbox cleanup costs $39 whether it happens once or every day; Carly does the recurring, rules-plus-judgment work for a flat $35/month. Being straight about the split: Carly won’t make phone calls, do open-ended research with taste, or handle anything physical — keep human hours for those. But most people on a 20-hour plan can move half of it to AI and drop to the 10-hour tier.

Best for: Time Etc customers burning most of their hours on email, calendar, and follow-ups.

Pricing: Free, unlimited Zapier-style workflows; AI agents from $35/month


2. Belay

US-based fractional VAs and executive assistants with a heavier matching process and a Client Success Consultant managing the relationship.

What makes it different from Time Etc: Belay is the managed upgrade — more vetting, more support structure, EA- and bookkeeper-level roles — at a premium, unpublished rate that third-party breakdowns put around $42–$50/hour. If Time Etc feels too self-serve for the seniority of work you’re delegating, Belay is the next rung; our Belay review covers what the extra ~20% buys.

Best for: Delegators who outgrew task-based help and want a managed EA relationship.

Pricing: ~$42–$50/hour, custom-quoted


3. Fancy Hands

On-demand US-based assistants sold by the request — each request covers about 20 minutes of work, submitted by web, email, text, or phone.

What makes it different from Time Etc: no dedicated assistant and no hourly plan — just a queue that handles one-offs fast, including the phone calls AI can’t make: chasing a Comcast refund, booking a restaurant, confirming an appointment. Plans start at $35/month for 3 requests ($55 for 5, $125 for 15, unused requests roll over), with dedicated-assistant plans available above that. It’s the cheapest way to keep a human on call for errands.

Best for: Occasional real-world tasks and phone calls, not ongoing dedicated support.

Pricing: From $35/month for 3 requests


4. Magic

Dedicated remote assistants (offshore) at a flat weekly rate, with a 24/7 on-demand tier for around-the-clock coverage.

What makes it different from Time Etc: volume economics. Magic’s part-time plan is $270/week for 20 hours a week (about $13.50/hour) and full-time is $540/week for 40 — so Magic’s weekly 20 hours costs roughly what Time Etc charges for 7 hours. The tradeoff is offshore talent and lighter US-timezone overlap; the Magic 24/7 plan ($199/week, shared pool) adds true overnight coverage no US task service offers.

Best for: High-volume delegation where hours matter more than a US-based assistant.

Pricing: From $270/week (20 hours/week); Magic 24/7 from $199/week


5. Fyxer

AI email assistant that sorts your inbox into a clean triage system, drafts replies in your voice, and takes meeting notes.

What makes it different from Time Etc: Fyxer unbundles exactly one Time Etc task — email — and does it continuously for $30/month ($22.50/month billed annually). It stops at drafts and organization rather than acting across your other tools, and volume overages can add up, but as a first experiment in “what happens if software holds my inbox,” it’s low-stakes.

Best for: Testing AI delegation on email before touching your VA plan.

Pricing: From $30/month


Time Etc Alternatives Compared

ToolBest forHuman or AIStarting price
CarlyRecurring inbox/calendar/follow-up work, 24/7AI$35/mo
BelayManaged US-based EA relationshipHuman~$42–$50/hr
Fancy HandsOne-off tasks and phone callsHuman$35/mo (3 requests)
MagicHigh-volume dedicated offshore helpHuman$270/wk (20 hrs/wk)
FyxerEmail-only AI offloadAI$30/mo
Time EtcDedicated US-based VA, transparent hourly plansHuman$390/mo (10 hrs)

FAQ

How much does Time Etc cost? Published plans run $390/month for 10 hours, $760 for 20, $1,480 for 40, and $2,160 for 60 — $36–$39/hour depending on tier. There’s no contract or setup fee, and unused hours roll over on the 20-hour plan and up.

What’s the cheapest Time Etc alternative? Depends on the work. For recurring inbox and calendar work, Carly from $35/month replaces hours you’d otherwise meter. For occasional errands and calls, Fancy Hands starts at $35/month. For sheer volume, Magic’s offshore plans cost about a third of Time Etc per hour.

Can an AI assistant replace a Time Etc virtual assistant? For the recurring, software-shaped half — triage, scheduling, follow-ups, CRM updates — yes, and it works nights and weekends. For phone calls, judgment-heavy research, and physical-world tasks, no. The efficient setup is usually AI plus a smaller human plan, not either alone.

Does Time Etc require a contract? No — that’s one of its genuine strengths. No notice period, cancel with one email or call, and you can switch plans any time.


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"Before Carly, I relied on a Calendly link, but the whole process felt impersonal and not very professional. Carly changed that by handling all the back-and-forth, so I'm no longer stuck in endless email threads trying to line up schedules.

Now Carly reaches out to candidates, shares my real-time availability, lets them pick a slot, then sends a Zoom link and drops it straight into my calendar. She sends reminders to both of us before each call, which has significantly reduced no-shows and last-minute confusion.

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